Expert Insights and Strategic Marketing Advice

Below are the top 5 marketing tips for July 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Your best salespeople are your customers – What holds more weight than the glowing positive words of a satisfied customer?  Exceed expectations and a customer will wax lyrical about your business to everyone they…

Below are the top 5 marketing tips for June 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Forget market share – Too many businesses measure their performance by the share they have of their defined market.  On the face it, this appears to be a sensible metric of performance. However, the flaw…

Below are the top 5 marketing tips for May 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Handle complaints efficiently and effectively – Everyone has customer complaints.  Even if you think you have never had any, you have – it is just that the customer didn’t tell you. This isn’t good.  The…

Continuing the series of ‘The Seven P’s’ this blog focuses on a key element which can potentially undo all of the hard work of the rest of your marketing! You will often find me ranting on about how marketing is not just about promotions and communications…….and this is what this series of blogs is designed to highlight.  However it always amazes…

Below are the top 5 marketing tips for April 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Get an outsiders viewpoint – it is impossible for anyone within a business to view their business objectively.  They are too involved and have to many preconceptions about what it is wrong or right…

Marketing should not be shrouded in secrecy and regarded as a ‘Dark Art’ which no-one understands, as the marketing process is actually very simple and logical. So why is it then that when it comes to appointing a marketing company that businesses can get it so horribly wrong? One of the main reasons behind this…