Having the zest for a particular industry or a certain field of interest and creating a business out of this is important as it will help you maintain focus in the long run. ‘Zest’ refers to the passion and interest in what you do and this for us is something you should work to maintain…

In many areas of business we can often get stuck in our ways of thinking, leading to us doing things the way we’ve naturally become accustomed to. This is even more commonplace within SME’s where there might be an individual running the business who lacks the opportunity to bounce ideas off anyone or get a…

While some decisions are fine to be made on gut instincts, there are also times when a well informed decision is required and in these instances research is needed to justify the decision. While conducting research is crucial for making certain decisions, it also plays a major part in maintaining awareness of the current market…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at O = Online. There have been a lot of letters within this A-Z guide that look at the digital marketplace – whether it…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at N = Networking. According to Harvard Business School, Word of Mouth marketing is the most effective form of marketing.  You can see why…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at M = Media. One of the key elements to consider when communicating to your target audience is which are the right channels and…