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Increasing Your Leads With a Unique Buying Proposition

The main problem with a USP is that the whole communication is coming from the sales person’s perspective – the business.  It is what makes them unique from a sales perspective.  However as a prospective customer I don’t really want to know what is unique about you (if there really is anything unique at all – and “excellent service” isn’t unique).  What I want to know is what’s unique about what you can do for me, from my perspective.  What is it about your offering that I am going to buy into?

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STRATEGIC MARKETING MASTERY: YOUR PLAN FOR PROFITABLE GROWTH

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Ian Kirk

Founder at Opportunity Marketing

Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.

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