The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at G=Google. From nowhere Google has become an important word within the Marketers’ glossary of terms.  But is it really the be all and…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at F=Financials. It is essential that any business owner or marketing manager understands the key financial metrics of their business, otherwise how on earth…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing a business. This week we look at E=Exhibitions. Exhibitions can provide an excellent way for you to reach your target audience cost effectively. The key element to this is “target…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at D=Database. The database is a pivotal tool within the marketing manager’s, or business owner’s armoury.  It is core to maintaining the ongoing dialogue with…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at C=Copywriting. Copywriting, as in the copy that you write in all of your communications, is critical to the success of your marketing communications.  Invest…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at B=branding. We are all exposed to a multitude of brands on a daily basis, and you will get told by many different people…