In creative fields such as product design and marketing, the nature of best practice is continually evolving. This is reflected in the recent marginalisation of brainstorming, which is now thought to hinder productivity and impede those with more introverted mind-sets. Instead, businesses are beginning to utilise mind maps to drive creative processes, empowering employees to…

While we all knew that the Brexit vote may have an adverse, short-term impact on the performance of the UK economy, few could have predicted how sudden and how steep the decline would be. After the value of the pound plummeted consumer confidence sank to its lowest level in 26 years, business sentiment also fell to…

Historically, customer service has been seen as an expensive and time-consuming discipline, and one that adds little value to companies bottom line. To many, it remains little more than a reactive, damage-limitation measure, which appeases disgruntled customers rather than building bridges and driving a positive reputation. This has gradually emerged as a false economy, however,…

Marketing is one of those areas that many business owners know they should be getting involved in, however don’t really know where to start. This often leads to them either putting it off altogether or chancing it and doing the marketing activities which they feel might work. Given the fact that we live in an…

If you find that your business has plateaued or that sales have dropped off then it’s vital to understand why this has occurred. Not establishing the root cause of the problem and simply throwing money in areas where you guess the problem lies won’t help the matter and will only result in wasted spend. We’ve…

For any business to remain competitive it’s crucial you understand your business environment. This not only means taking into account your competition but also other external and internal factors relating to your business which could impact your performance. When looking at your business environment there a number of things you need to take in account.…