Many businesses often get too caught up in measuring their performance using their market share. While you’d think that this would be a reasonable method of measuring your success since it shows how well you’re doing in relation to your competitors, it can often skew your perception of what is actually going on. Why market share data…

Snapchat seems to be one of those apps that initially felt like it would lose its novelty and fall by the wayside but has since gone from strength to strength. From video chats to geofilters to facial filters, new features have seen increased usership not only amongst the core “millennial” audience but also businesses. The…

Marketing is a discipline in business which is largely misunderstood.  This isn’t just confined to the SME sector where there is a clear lack of skills and knowledge surrounding the “dark art”.  Many large corporates make massive mistakes with their marketing strategy and quite often this is down to an inconsistency in marketing activity on an ongoing basis.  This…

Becoming self-employed and starting your own business can be an exciting time. However before you get going you need to make sure you have all of the equipment and resources in place. We’ve compiled a list of the bare essentials to make sure you’re ready for business. Work space First thing’s first, you need to…

Many SMEs don’t have a dedicated marketing department therefore the development of a marketing strategy often fails to even be considered let alone put into practice. It’s a shame as for many businesses it can play a defining role in turning around their fortunes. Knowing when you need a marketing strategy is crucial to ensure you don’t…

As we enter 2016 the role that digital media plays in most people’s daily lives has changed drastically.  We are only ever a couple of minutes away from finding out the answer to a question, the latest news reports or finding a supplier to fill a need, irrespective of where we are or what we…