In the marketing world, it pays to be innovative and to challenge preconceptions. From the very biggest companies to the humblest start-ups and growing businesses, marketing is about being noticed and standing out in a competitive marketplace. The very best marketing campaigns do just that by creating a buzz around a product, service or company that helps to…

Small businesses, start-ups and growing companies can face something of an uphill struggle when it comes to establishing brand awareness and brand loyalty. You could hire a team of sales staff to help push your products and services to a new audience or you could attempt to pursue effective marketing strategies instead; either way, you’re going to need…

Pursuing business growth can be a challenge at the best of times, but there is an assumption amongst most UK firms that opportunities for growth and expansion can only be pursued when there is a significant amount of cash in the coffers. While it helps to have ready money on hand to help finance expansion,…

The marketing industry is moving fast. New technologies, new techniques and even new audience theories are driving marketers forwards, allowing them to communicate with their customers and potential customers in increasingly intimate ways. Personalised target marketing is just one such development, combining emerging technologies with improved marketing knowledge in a very progressive way. Personalised target marketing is a taking…

Sometimes, the difference between marketing success and failure can be decided by the narrowest of margins. Even the most beautifully executed, creatively realised marketing campaigns can suffer abject failure due to extenuating circumstances entirely out of the marketer’s hands. Nike’s ‘Write the Future’ campaign for the 2010 World Cup was just such an example, and as the brand’s…

One of the best ways to get people investing in your products and services is to stimulate conversation about your brand. When people start talking about your company or its associated marketing activities – either in person or via social media – it will generate interest in what you do, encourage people to visit your website and make…