Quite often I get asked the question what the key things are that work in generating higher response rates in both direct mail and e-mail marketing campaigns. There is no ‘Holy Grail’ to follow that will guarantee you a response but to ensure you maximise response potential there are certainly some simple snippets of advice I can…

Whatever you choose to call it…..”the economic climate”, “the downturn”, “the recession”….many companies have to take some responsibility themselves if they have experienced a drop off in performance and a decline in sales. Why?  Because, for eternity, the first thing companies look to cut back on at the first whiff of a tough trading period…

During our early days we targeted a select number of companies who we felt need assistance with marketing and were taken aback by a particular business owner’s attitude to marketing, although over the year we have realised he’s not alone. I will maintain the anonymity of the business owner, referring to him only as Mr MD…