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4 essentials you need to start your own business

Becoming self-employed and starting your own business can be an exciting time. However before you get going you need to make sure you have all of the equipment and resources in place. We’ve compiled a list of the bare essentials to make sure you’re ready for business.

Work space

First thing’s first, you need to establish where you’ll be working. If you’re going to be sat at a desk most of the time then you have a couple of options. You can either hire out a small office or you can work from home. While hiring out an office may give a more professional feel you should be sure to consider the impact it will have on your cash flow. On the other hand while working from home may provide a cost free alternative will it provide the right environment? The last thing you want is children crying in the back whilst you’re trying to concentrate or on an important phone call.

Computer

Make sure your computer is up to the tasks that are required. If for the most part you’ll simply be word processing then most computers will fit the bill. However if you do require something of a higher spec, say for instance for design purposes, then make sure it will comfortably be able to handle the work which is required.

Additionally if you see yourself having to travel to meet clients or for other reasons then you might want to consider buying a laptop over a desktop computer, or a tablet so you can take any necessary information with you to present. While laptops are often more expensive than desktops computers you don’t have to buy them outright. There are numerous leasing and financing options available which allow you to control your cash flow while you get your business up and running.

Internet & phone line

Having a reliable internet connection is crucial to almost all roles. Even if what you do doesn’t directly require the internet you’ll still need it for things such as your emails along with maintaining and managing your website and social media accounts.

Just as essential as your internet connection is a dedicated business line. While your business is in its infancy you might get away with using your mobile as your business line but as you grow we’d recommend having a number strictly for business enquiries. We certainly wouldn’t recommend using your land line given the number of irrelevant cold calls and other personal calls you’re likely to receive.

To provide a more professional feel there are a number of telephone answering services available. They act as your receptionist and can divert calls through to your mobile or landline or even take messages if you’re too busy. This frees up more time for you to get in with more pressing jobs involved in running your business.

External support

When you start your own business there’s a strong likelihood that you’ll be needing external support of some sort. Even if you manage to find time on your hands, chances are that you won’t have the expertise required for certain tasks.

Something we’d highly recommend is having a qualified accountant on hand. While many SME owners might consider hiring an accountant as being too expensive, the benefits they provide will most likely make them worth your while in the long run. Having an accountant won’t only remove the stress of ensuring paperwork for the HMRC is filled and returned on time but they’ll also work to ensure you tax bill is minimised through legal means. Therefore acquiring an accountant will not only save you time but also money.

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Ian Kirk

Founder at Opportunity Marketing

Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.

LEEDS CHILDREN’S CHARITY


RESULT: 21% UPLIFT IN FUNDRAISING INCOME AND A MUCH WIDER AWARENESS OF THE CHARITY HAS SAFEGUARDED ITS FUTURE.

 

Scenario

The Leeds Children’s Holiday Camp Association was one of the oldest charities is Leeds, but was struggling to generate funds with low awareness and potential funding grants reducing.

Solution

Opportunity Marketing created a marketing strategy for the charity which involved a complete rebrand and a wider income focus on corporate and individual supporters and donators.

“Opportunity Marketing is a highly creative and inventive marketing company that has produced ideas and a strategy to promote and raise the profile of the business in the most effective manner. We have always found them to be friendly and efficient, whilst giving absolute priority to the best interests of the business.”

Verlie McCann
Leeds Children’s Charity

PRESTIGE COURT

 

RESULT: 70% OCCUPANCY WITHIN 6 MONTHS AND 100% OCCUPANCY WITHIN 12 MONTHS.

 

Scenario

Prestige Court were a newly refurbished office provider on the outskirts of Leeds.  They had failed to fill a single office in 8 months of trading and the financial drain of the empty building on the landlord was reaching a critical stage.

Solution

Opportunity Marketing researched and analysed the marketplace and developed and implemented a marketing strategy to attract and convert a high number of clients to the offices.

“Opportunity Marketing helped us to identify our target market and clearly define our proposition.  I am pleased to say they delivered the results within the promised timescales.”

Pat Gilligan
Prestige Court

STAY SOURCED

 

RESULT: 45% SALES GROWTH OVER THE LAST 3 YEARS.

 

Scenario

Stay Sourced had been trading for three years within very difficult market conditions where many companies had been going out of business.  Stay Sourced were growing at a slow rate (6%) and were relying purely on referrals for new clients.  They needed to be proactive in order to achieve their ambitious growth plans.

Solution

Opportunity Marketing created a marketing plan, which clearly defined how Stay Sourced should be uniquely positioned in the marketplace and how to create a pipeline of new clients in addition to the organic growth it was achieving.

“We are delighted with the results Opportunity Marketing are achieving and, put simply, over the last 3 years, they have become our marketing department.”

Ben Rosenberg
Stay Sourced

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