Become a Marketing Consultant

5 reasons you should work for yourself

If you have never experienced what the world of work is like outside of your company, you might have been wondering about the alternatives to your current working life. Starting your very own business can be a perfect alternative to many who would prefer to have more control over their work. Here are five reasons why you should consider working for yourself:

You can be your own boss – When your self-employed you no longer have someone to answer to above you, dictating your every move. You will have the freedom and control to decide how you believe things should be done.

You choose your hours –  The time and length you want to work is completely up to you to decide. Self-employment can give you the opportunity to spend your day as you like. It’s worth remembering however, that working for yourself doesn’t mean you have a shorter working week. For the early stages of your business you are going to have to put in a great deal of time and effort to get things up and running.

Creative freedom – You will have control over your own ideas and how you implement them is entirely up to you. You will no longer feel the restraints of working for someone else, freeing you to pursue your own passions in a direction you want to take.

Keep the money you earn – You will have complete control over your finances, allowing you to decide how much you want to put into your  business and how much you want to take out of it. The extra work you do will directly benefit you, meaning you will get paid for it. At the beginning of your venture into self-employment, you will have to have the discipline to work hard in order to make money; the more you work, the more you can make, which isn’t always the case when your working for someone else.

Improvement and learning new skills– Working for someone else can sometimes be too one-dimensional at times, creating your own business from scratch will take a great deal of work when your getting started, but the variety of skills you will be using will vastly improve you in the long run. Learning skills such as: product development, marketing, sales, and finance come part and parcel with starting up a business of your own.

Becoming self-employed is the fastest, and most efficient way to pursue your passions and goals. To achieve your maximum potential you will need to put in a great deal of effort and time to produce the outcomes you desire. The harder you work, potentially the more money you make.

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Ian Kirk

Founder at Opportunity Marketing

Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.

LEEDS CHILDREN’S CHARITY


RESULT: 21% UPLIFT IN FUNDRAISING INCOME AND A MUCH WIDER AWARENESS OF THE CHARITY HAS SAFEGUARDED ITS FUTURE.

 

Scenario

The Leeds Children’s Holiday Camp Association was one of the oldest charities is Leeds, but was struggling to generate funds with low awareness and potential funding grants reducing.

Solution

Opportunity Marketing created a marketing strategy for the charity which involved a complete rebrand and a wider income focus on corporate and individual supporters and donators.

“Opportunity Marketing is a highly creative and inventive marketing company that has produced ideas and a strategy to promote and raise the profile of the business in the most effective manner. We have always found them to be friendly and efficient, whilst giving absolute priority to the best interests of the business.”

Verlie McCann
Leeds Children’s Charity

PRESTIGE COURT

 

RESULT: 70% OCCUPANCY WITHIN 6 MONTHS AND 100% OCCUPANCY WITHIN 12 MONTHS.

 

Scenario

Prestige Court were a newly refurbished office provider on the outskirts of Leeds.  They had failed to fill a single office in 8 months of trading and the financial drain of the empty building on the landlord was reaching a critical stage.

Solution

Opportunity Marketing researched and analysed the marketplace and developed and implemented a marketing strategy to attract and convert a high number of clients to the offices.

“Opportunity Marketing helped us to identify our target market and clearly define our proposition.  I am pleased to say they delivered the results within the promised timescales.”

Pat Gilligan
Prestige Court

STAY SOURCED

 

RESULT: 45% SALES GROWTH OVER THE LAST 3 YEARS.

 

Scenario

Stay Sourced had been trading for three years within very difficult market conditions where many companies had been going out of business.  Stay Sourced were growing at a slow rate (6%) and were relying purely on referrals for new clients.  They needed to be proactive in order to achieve their ambitious growth plans.

Solution

Opportunity Marketing created a marketing plan, which clearly defined how Stay Sourced should be uniquely positioned in the marketplace and how to create a pipeline of new clients in addition to the organic growth it was achieving.

“We are delighted with the results Opportunity Marketing are achieving and, put simply, over the last 3 years, they have become our marketing department.”

Ben Rosenberg
Stay Sourced

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