Marketing Tips

6 Ways to Get Funding for Your Small Business

For a small business, a helping hand can be vital.  An awesome idea, plenty of hard work and sheer determination will set you up for success.  But it certainly helps to have the support of funding to help pave the way.

Funding doesn’t come in a one-size-fits-all format. For some, the involvement of others  (in terms of investment) provides many benefits. For others, simple lending is preferred. It all depends on what suits your business and what you are looking to gain from the funding process. Some businesses might wonder if funding is necessary at all.

If you are taking care of operations and trading comfortably, then what’s the need for any extra help?

Well, consider…

  • Cash flow
  • Safety
  • Growth
  • People
  • Innovation

Here are 6 ways to get funding for your business.

#1 – Government Grants

Gov.uk Finance

The scheme also offers support and mentoring to ensure that those in the early stages of developing their business have as much chance of success as possible.

Start-up loans are not the only government-backed option. There are many grant schemes out there with varying criteria and levels of support for small and new businesses.

Small business grants can be a really valuable resource, it’s all about finding the best option for your business and setting aside the time to appropriately complete any application processes.

#2 – Bank Borrowing

An overdraft can provide you with an important safety cushion, allowing you to take care of outgoings while you await payment or funding. Overdraft charges can be costly, but they provide a useful resource for temporary situations that your business may be reliant on – especially in the early days.

#3 – Cash Advances

Unlike a loan, your repayments will depend on your incoming card payments. So they can go up and down depending on what is coming into you. With less paperwork and higher flexibility, cash advances are an increasingly popular option for small business funding in a fast-moving world.

#4 – Asset Finance

Asset financing can work for a company who need to invest heavily in certain assets to function. Interest rates can be high, but there are many assets that can be used as collateral, helping your small business to benefit from improved cash flow and staggered payments.

#5 – Investment

  • Angel investors and
  • Venture capitalists

Angel investors tend to be high net worth individuals who offer financial backing in exchange for a share of the business (think Dragon’s Den). This type of investment can be hugely beneficial as it often gives you access to support and resource alongside financial help. After all, it’s in the investor’s best interests to take a hands-on approach towards the success of the venture.

Venture capitalists tend to invest much larger sums, in exchange for business shares. They will only do this when they can see a proven track record in terms of good management, great potential, and ambition. Though more money may be attractive, it can be much trickier to manage a venture capitalist deal and typically there is rarely support beyond the financial side.

#6 – Community Lending

Crowdfunding options are not only good for inviting investment, they can also be a great way to spread the word about what you’re doing and why you’re doing it.

Whether you’re producing an innovative product or offering an inspiring service, community lending processes enable you to reach out to those around you as it often acts as a marketing aid as well as a funding system.

The Last Word

As a small business, there’s a range of funding opportunities available to help give you a valuable boost.  The key to finding the best one for you is through thorough research and strategic thinking.  If you know your business well enough then you will know what you need and the terms that you can meet for it to work effectively.

Remember why you are looking to top up your finances – whether you are looking to expand, recruit or achieve a safe margin. Securing funding for your small business can extend your opportunities, develop your processes and ultimately make a huge difference to the performance of your business.

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Ian Kirk

Founder at Opportunity Marketing

Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.

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