What would you do with a £10 million marketing budget?

Very few companies the world over can boast a marketing budget £10 million or more strong – the reality is that most of us will have to make do with far less in the coffers.

However, that doesn’t mean that we can’t dream about the possibilities of a near limitless marketing kitty… Here are just some suggestions as to what you could do with a cool ten mil lying around. Feel free to send us your own mammoth marketing ideas!

One visually bombastic campaign

It may not be the most sensible way to spend a £10 million marketing budget, but surely making one of the most expensive ad campaigns in history must be among the most enjoyable? Just imagine what you could do with such a hefty advertising budget!

Bring on the brand ambassadors

Nothing sells a product like a famous face, and with £10 million you could hire a whole host of them. Chanel reportedly parted with £2 million to get Nicole Kidman on board, but for that you’d have change for Gillette’s current trio of Andre 3000, Adrien Brody and Gael Garcia Bernal with a little left over for Nespresso’s George Clooney to boot.

If we’re honest, £10 million pounds could probably persuade David Cameron to endorse your products, although that would be unlikely to have a particularly positive effect on sales…

Total media saturation

Incredibly, £10 million is not enough to usurp the media saturation enjoyed by price comparison giants Go Compare, who spent a whopping £28 million on advertising in 2010 alone.

However, ten million would certainly buy you a lot of airtime, pop-up ads and magazine features, so if bludgeoning your audience into submission is your preferred tactic, budget is unlikely to prevent much of an obstacle. We’d hasten to add that quality is just as important as quantity where marketing success is concerned, however!

While very few of us will be lucky enough to wield a marketing budget anything like as robust as ten million pounds, it isn’t half nice to speculate sometimes!

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Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.
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