Expert Insights and Strategic Marketing Advice

Social media campaigns should always be approached with care. While they can make for a great way of communicating with your customers, they’re also open to being taken advantage of by the countless number of online trolls. We’ve seen a number of household brands fall foul of this over the past few years and the…

Whisper it quietly, but there is a storm brewing in the world of content marketing. We are referring to the emergence of disruptive content marketing, which is revolutionising the way in which brands position themselves in 2018. This is a tactic which utilises innovation and unique values to change traditional marketing methodology, creating an unusual proposition…

As with many industries, there’s a lot of jargon involved in marketing and you shouldn’t need to be a marketing consultant to understand them. What makes matters even more confusing is that many of the terms are often abbreviated into TLA’s (three letter acronyms – see what we did).  So, to help make your life easier, we’ve…

Marketing and sales have always been put together as intertwined disciplines within business for many moons. Although they are very different, which is why we always recommend them having individual director representation, one cannot really survive without the other.In order to generate sales, you need awareness, communications and mechanisms to take a prospective customer along…

When people hear the word “Marketing” they often think of all the creative outputs of marketing – TV advertising, big brands, websites, digital campaigns, glossy brochures and all that sexy stuff that oozes creativity. You will often hear marketing departments get called the “pretty picture” parade, or if someone asks what the marketing team are…

Marketing is an area of business that is widely misunderstood.  If you ask 100 small business owners what “marketing” means to them, you will get a plethora of different answers that range from advertising, selling, branding, “make you look good”, PR, social media, websites and Google – and you will probably get the odd one…