Expert Insights and Strategic Marketing Advice

If there is one small business statistic that stands out from the rest, it is the fact that an estimated 96% of ventures fail within their first 10 years. Conversely, this means that just 4 out of every 100 SMEs are able to achieve genuine longevity, regardless of the precise market or industry that they operate…

Keywords are the holy grail of any SEO strategy, and without keyword research, you’re stabbing in the dark. They are the words and phrases that tell search engines what you’re all about, which helps them to send people in your direction if they think you have what people are looking for. But, keywords aren’t what…

As of 2016, Twitter has an average 313 million active monthly users. With such a huge number of people using this platform, it’s a social channel that holds a wealth of potential for business activity. From breaking news to celebrity soundboarding, Twitter delivers right here, right now content to the masses. Something you should be a…

Getting your small business off the ground, and keeping it afloat, is no easy task. Only 45% of start-ups survive beyond the first five years, – a pretty raw reminder that the pond can be a tough place for a smaller fish. Small businesses fail for a whole heap of reasons, from poor planning to…

For any small business, social media has a vital role to play in the overall marketing mix. Not only is it proven as a great way to reach people, but it’s cost-effective too. It can aid even the smallest business in multiple ways, helping it to grow through positive social awareness. In general, we can all agree, that…

As a small or start-up business, the management of finance is a crucial part of the mix. From cash flow to profits, getting it wrong can swiftly kill off your venture. So it really does pay to take care of your budget. Half of all UK startups fail within the first five years. Although there are…