Expert Insights and Strategic Marketing Advice

Whether you own your own business or work for someone else, networking can prove vital to your career. Creating an expansive network of contacts can enhance job opportunities as well as your business. Here are some tips to get the best out of networking: Networking is simple in theory, but what really holds people back…

Going into the world of self-employment is as challenging as it is exciting. Your new business venture can become an extremely rewarding experience; but sometimes you must come to the difficult realisation that things just aren’t working. In the UK 1 in 3 start up businesses fail within their first three years. It’s important to…

Having the zest for a particular industry or a certain field of interest and creating a business out of this is important as it will help you maintain focus in the long run. ‘Zest’ refers to the passion and interest in what you do and this for us is something you should work to maintain…

As an SME it’s important you make the most of every avenue available to get your brand noticed and increase awareness and trade. Word of mouth is a one of the oldest marketing tactics you can utilise, yet still presents a great opportunity to achieve great results and should not be overlooked. It’s cost effective as it…

Taking the bold step into entrepreneurship is something some people are born to do. Your personality traits could line up with the possibility of starting up a company of your own, without you even knowing it. The exciting prospect of going at it alone can be an attractive proposition to many, but only a select…

In many areas of business we can often get stuck in our ways of thinking, leading to us doing things the way we’ve naturally become accustomed to. This is even more commonplace within SME’s where there might be an individual running the business who lacks the opportunity to bounce ideas off anyone or get a…