Become a Marketing Consultant

How to be better at networking

Whether you own your own business or work for someone else, networking can prove vital to your career. Creating an expansive network of contacts can enhance job opportunities as well as your business. Here are some tips to get the best out of networking:

  • Get an early start – Many people only begin to expand or create their network of contacts when they are either jobless or in need of favours. To make sure your network is always on the grow, start as soon as possible, even if your not actually in need of any help yet. Often people make the mistake of leaving it till they’re in need, and it will only hinder your chances if you leave it all to the last minute. Start building straight away, at every opportunity you get.
  • Lend a helping hand – Don’t just expect to gain a few contacts and that doors will just open for you. Your goal of networking should be to help others, not the other way round. It’s a two-way street. Providing some value to people will increase your chances of receiving help in return. Understand their needs and try to build relationships.
  • Know the people you target – It’s great to have a huge network, but try not to just take down everyone you meet along the way. Think about how relevent the person can be to you. Do you share the same passions, ideas, or type of work? Your network will end up smaller, but atleast you will have a group of people that you can count on. Remember, never dismiss people as irrelevant. You never know when certain contacts may come in handy.
  • Look in a variety of places – Restricting yourself to only networking at your current industry will make minimal difference to having no network at all. What if you are made redundant or decide you need a new challenge? Connect with people from a range of areas and levels. Your value as part of other people’s networks will only grow if you grow your network outside of the same old areas.
  • Build relationships before asking favours – When speaking to potential contacts for the first time, don’t begin by asking for favours. Start with trying to build bridges with people through compliments and cooperation. The stronger the relationship you’ve formed, the more your contact is going to try and help you.
  • Attend what you can – If you have the opportunity to go to events where you can meet new people, do it. Attending ceremonies, parties, gathering, amd events will introduce you to new people and give you the chance to get to know them. Use your University’s alumni association to keep contact with some of the people you studied with. It might seem an obvious tip but many people dismiss such chances and are missing out on potential contacts.

Networking is simple in theory, but what really holds people back is their willingness to meet new people and engage with them. Mantaining a positive and engaging attitude with people you meet will only benefit you. There are others just like you looking to form a reliable network and establishing yourself as a useful contact will help you reap the rewards of networking.

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Ian Kirk

Founder at Opportunity Marketing

Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.

LEEDS CHILDREN’S CHARITY


RESULT: 21% UPLIFT IN FUNDRAISING INCOME AND A MUCH WIDER AWARENESS OF THE CHARITY HAS SAFEGUARDED ITS FUTURE.

 

Scenario

The Leeds Children’s Holiday Camp Association was one of the oldest charities is Leeds, but was struggling to generate funds with low awareness and potential funding grants reducing.

Solution

Opportunity Marketing created a marketing strategy for the charity which involved a complete rebrand and a wider income focus on corporate and individual supporters and donators.

“Opportunity Marketing is a highly creative and inventive marketing company that has produced ideas and a strategy to promote and raise the profile of the business in the most effective manner. We have always found them to be friendly and efficient, whilst giving absolute priority to the best interests of the business.”

Verlie McCann
Leeds Children’s Charity

PRESTIGE COURT

 

RESULT: 70% OCCUPANCY WITHIN 6 MONTHS AND 100% OCCUPANCY WITHIN 12 MONTHS.

 

Scenario

Prestige Court were a newly refurbished office provider on the outskirts of Leeds.  They had failed to fill a single office in 8 months of trading and the financial drain of the empty building on the landlord was reaching a critical stage.

Solution

Opportunity Marketing researched and analysed the marketplace and developed and implemented a marketing strategy to attract and convert a high number of clients to the offices.

“Opportunity Marketing helped us to identify our target market and clearly define our proposition.  I am pleased to say they delivered the results within the promised timescales.”

Pat Gilligan
Prestige Court

STAY SOURCED

 

RESULT: 45% SALES GROWTH OVER THE LAST 3 YEARS.

 

Scenario

Stay Sourced had been trading for three years within very difficult market conditions where many companies had been going out of business.  Stay Sourced were growing at a slow rate (6%) and were relying purely on referrals for new clients.  They needed to be proactive in order to achieve their ambitious growth plans.

Solution

Opportunity Marketing created a marketing plan, which clearly defined how Stay Sourced should be uniquely positioned in the marketplace and how to create a pipeline of new clients in addition to the organic growth it was achieving.

“We are delighted with the results Opportunity Marketing are achieving and, put simply, over the last 3 years, they have become our marketing department.”

Ben Rosenberg
Stay Sourced

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