One of the world’s most famous questions…. ”which came first”.  Whichever way you look at it there is always an equally compelling counter argument, an alternative perspective.  However, within marketing the answer is much clearer cut… Q: Should a business get their website sorted before considering their wider marketing strategy?A: Definitely not! It amazes us…

As with many industries, there’s a lot of jargon involved in marketing and you shouldn’t need to be a marketing consultant to understand them. What makes matters even more confusing is that many of the terms are often abbreviated into TLA’s (three letter acronyms – see what we did).  So, to help make your life easier, we’ve…

When people hear the word “Marketing” they often think of all the creative outputs of marketing – TV advertising, big brands, websites, digital campaigns, glossy brochures and all that sexy stuff that oozes creativity. You will often hear marketing departments get called the “pretty picture” parade, or if someone asks what the marketing team are…

The marketing gap, very simply, is the difference between where you currently are and where you are trying to get to.  This void is what you want your marketing activity to generate.  If you don’t know what this marketing gap is – how can you expect anyone to fill it? In order, for any marketer,…

In a world of vast marketing budgets, newspaper ads and national T.V. spots, it can feel like a small business has very few options when it comes to advertising. But the truth is, small business marketing doesn’t have to be super expensive to be profitable. In fact, there are plenty of ways to put your offering in…

At Opportunity Marketing, we’re sure that, if a company wants to make its small business marketing strategy more efficient and worthwhile, it first needs to examine the health of existing strategies. By finding out what state your strategy is in – that is, learning how well it’s performing – you’ll discover how much you need to change. In…