Attracting customers is the most vital challenge that a business has to tackle – but keeping them on board is just as important on the road to success. For SMEs, customer retention should play a fundamental role within your small business marketing mix, as you craft your presence and look to disrupt the market. An excellent product or…

When it comes to business, it’s a dog eat dog world. So what happens when a huge great dane comes up against a teeny little chihuahua… does the little guy ever really stand a chance? Across many industries, there are major players. Large corporations who dominate big chunks of the market – which is not…

In 2016, the sales call is a divisive subject. For some, it’s an instant turn-off, frequently described as dead. For many others, though, it’s still very much a part of a winning sales strategy. No matter how certain statistics may stack up against it, sales calling still has the potential to convert. So if you’re not turning that potential…

There is no doubt about it; the performance of your website will have a huge bearing on the ultimate success or failure of your business. This is an inescapable fact in the digital age, particularly when you consider that global online sales are expected to exceed $1.5 trillion in the current calendar year alone. With this number…

Websites, they seem to be the be all and end all for businesses these days. Granted they’ve been a fundamental part of the setup process of businesses for a long while but with internet access now being readily available whenever and where ever for many people, the need to have an online presence has grown…

In creative fields such as product design and marketing, the nature of best practice is continually evolving. This is reflected in the recent marginalisation of brainstorming, which is now thought to hinder productivity and impede those with more introverted mind-sets. Instead, businesses are beginning to utilise mind maps to drive creative processes, empowering employees to…