For any small business, social media has a vital role to play in the overall marketing mix. Not only is it proven as a great way to reach people, but it’s cost-effective too. It can aid even the smallest business in multiple ways, helping it to grow through positive social awareness. In general, we can all agree, that…

As a small or start-up business, the management of finance is a crucial part of the mix. From cash flow to profits, getting it wrong can swiftly kill off your venture. So it really does pay to take care of your budget. Half of all UK startups fail within the first five years. Although there are…

If there are 2 things many small business owners often fall short on, what are they? Time, and money. When this occurs, one of the first activities which suffers is their marketing. However, given the fact we realise the relevance and importance of marketing to your growth, we can categorically say that this shouldn’t be the case.…

Every business needs to get the word out there about who they are and what they do. Between social networks and online deal sites, digital platforms are popular for reaching customers. But traditional aspects of the promotional mix are by no means dead. For instance, let’s take a look at flyers, and see how one of the oldest methods…

Social media management can be an overwhelming and tiresome task. Especially if you’re a small business owner. You have a business to run, right? So who has the time to run ALL of these social channels and keep them updated on a regular basis? Well, the answer is, you don’t have to. I’m going to…

For a small business, a helping hand can be vital.  An awesome idea, plenty of hard work and sheer determination will set you up for success.  But it certainly helps to have the support of funding to help pave the way. Funding doesn’t come in a one-size-fits-all format. For some, the involvement of others  (in terms of…