A new financial year brings a new budget allocation for your business, and with it, the opportunity to try out new marketing strategies. If you’re still putting together your marketing strategy for 2014/15, why not try and spice things up a little? Your usual marketing routine might have brought you success in the past, but…

You’ve probably heard that there’s an optimum time for sending out your email marketing materials: your newsletters and your correspondence. Supposedly, there are those times when you must never send newsletters out to your customers, and others when your efforts will be most actively appreciated. But is it really that simple? Is there a true formula to help…

The 21st century has brought Britain’s SMEs more digital marketing opportunities than ever before, with emerging digital technologies allowing us to reach thousands or even hundreds of thousands of customers at minimal expense. One of these contemporary opportunities is email marketing, with countless companies around the country reaching out to customers, clients and potential customers alike with the…

Social media marketing is one of the 21st century’s most potentially lucrative small business opportunities. Getting the word out through social networks such as Facebook, Twitter and Google+ is a great way to reach thousands of prospective customers, often with little financial outlay, so it’s well worth exploring if you’re looking to grow your business this…

There is a common misconception when it comes to marketing, with many firms believing that the more they spend, the more they do and the more ubiquitous their marketing materials become, the more successful they’ll inevitably be. Here at Opportunity Marketing we don’t necessarily agree that more expense means more success, and to prove it we’re…

Establishing a set of marketing objectives can help your company to focus its future marketing activities and achieve greater success along the line – simply stating ‘I want to market my company’ isn’t specific enough. 21st century marketing is an extremely varied practice, and with so many outlets to explore, achieving success or failure can hinge on how rigorously you…