One of the questions that often gets asked of marketing companies is “what should I be doing?” or “what are the quick wins?”.  In actual fact what most businesses are asking is what is the quick and easy way to invest my money to get a good return.  What is the “golden bullet” of marketing which can take me to a…

One of the world’s most famous questions…. ”which came first”.  Whichever way you look at it there is always an equally compelling counter argument, an alternative perspective.  However, within marketing the answer is much clearer cut… Q: Should a business get their website sorted before considering their wider marketing strategy?A: Definitely not! It amazes us…

Do you sometimes feel like you could do with some marketing help? Many small businesses don’t often have large budgets to splash out on marketing. This is why it’s important to ensure they invest their money in the right areas. However, with marketing covering such a broad spectrum of topics, it can be difficult to understand where…

Marketing and sales have always been put together as intertwined disciplines within business for many moons. Although they are very different, which is why we always recommend them having individual director representation, one cannot really survive without the other.In order to generate sales, you need awareness, communications and mechanisms to take a prospective customer along…

Marketing is an area of business that is widely misunderstood.  If you ask 100 small business owners what “marketing” means to them, you will get a plethora of different answers that range from advertising, selling, branding, “make you look good”, PR, social media, websites and Google – and you will probably get the odd one…

Regardless of business size, one of the first things a business owner looks to get in order is a website – and that’s understandable given the digital age we live in. Websites are now playing a huge role for businesses, and for some e-commerce sites it’s literally everything to them. However, in many cases, businesses…