Every business needs to get the word out there about who they are and what they do. Between social networks and online deal sites, digital platforms are popular for reaching customers. But traditional aspects of the promotional mix are by no means dead. For instance, let’s take a look at flyers, and see how one of the oldest methods…

In 2016, the sales call is a divisive subject. For some, it’s an instant turn-off, frequently described as dead. For many others, though, it’s still very much a part of a winning sales strategy. No matter how certain statistics may stack up against it, sales calling still has the potential to convert. So if you’re not turning that potential…

The notion that “print is dead” is something that has become all too familiar with many people, however they’ve failed to realise that in actual fact it couldn’t be further from the truth. Print media is probably just as important now as it has ever been before and it certainly has a part to play…

As an SME it’s important you make the most of every avenue available to get your brand noticed and increase awareness and trade. Word of mouth is a one of the oldest marketing tactics you can utilise, yet still presents a great opportunity to achieve great results and should not be overlooked. It’s cost effective as it…