
10 September 2018
If You Want Your Prospects to Buy More, Offer Less
It sounds counter-intuitive. Surely if you want people to buy more, you have to offer them more? Well actually, research has discovered that too much choice has the opposite effect. Have you ever gone to a restaurant and looked at the menu and just felt overwhelmed at the amount of choice? Sometimes there are so…

10 January 2018
Marketing’s “golden Bullet” Secret
One of the questions that often gets asked of marketing companies is “what should I be doing?” or “what are the quick wins?”. In actual fact what most businesses are asking is what is the quick and easy way to invest my money to get a good return. What is the “golden bullet” of marketing which can take me to a…

22 December 2017
Why Audio Marketing Should Be Considered in Your Marketing Strategy
While the use of audio within marketing has been around for years, the advancement of technology has meant that it’s developed a considerable amount in recent years. 2 of the main areas where audio now has the biggest impact in our lives is through the production of content and voice activated technology such as Siri.…

6 November 2017
How Do You Know if You Need a Marketing Agency or Marketing Consultant?
Many businesses often fail at the first step when it comes marketing. This usually comes down to whether they need a marketing consultancy or a marketing agency. It’s important you’re able to distinguish between the 2 as it can have a huge impact on the success of your marketing. A marketing consultancy and marketing agency…

31 March 2015
What Happens in a Single Second on the Internet?
Online marketing is part of many companies’ marketing strategies, due to its relative affordability and the potential to reach audiences of millions of people in a matter of hours. The sheer scale of the internet (and how we use it) can be practically impossible to comprehend. Irish Telecom has tried to make the numbers understandable by asking:…

18 March 2015
Fantastically Flawed Marketing Campaigns: Mcdonald’s, 1984 Olympics
Every business knows that sporting events are great opportunities for themed marketing campaigns. Back in the ‘80s, it was no different. The 1984 Olympic Games in Los Angeles was the first summer Olympic Games in the United States since the ‘30s, and US companies had been planning their marketing campaigns for the event for months.…