A careful, concerted and well thought-out marketing campaign can be an incredibly successful enterprise, increasing brand awareness and loyalty whilst encouraging more customers to pick your company over its rivals. Marketing campaigns can take the form of print and TV adverts, social media engagement and many more varieties besides, but sometimes, it pays to put all your eggs in…

The 21st century has opened up a plethora of new marketing avenues and opportunities for ambitious UK businesses to explore, none more convenient and adaptable than the world of social media. Social networks like Facebook, Twitter, and LinkedIn have taken the world by storm and offer lucrative opportunities for companies here in the UK and abroad, but they often represent something…

The marketing industry is one of the fastest moving industries in the UK, driven as it is by emerging technologies and unpredictable audience trends. Last year alone we saw a host of new marketing memes sweep through the industry, some of which businesses were happy to include in their marketing activities and others that were more problematic.…

It almost goes without saying, but not all marketing activities and campaigns are the same. It can be difficult to tell whether you’re getting the most from your brand’s marketing department or if all that revenue is simply being shovelled into a bottomless pit. You can’t improve upon your current marketing activities if you don’t know whether or not…

As soon as you mention the word ‘marketing’, some people immediately start to think of ‘adverts’. While advertising is of course an integral part of marketing, to suggest that marketing is nothing but advertising would be an antiquated notion in the extreme. The world of marketing has changed greatly in the last few decades, thanks…

In the middle of the 20th century, there were only so many ways to get the message about your product out there. Companies looking to advertise their wares were told by marketing experts that they could choose from TV advertising (still in its infancy), cinema trailers, printed ads in magazines and newspapers, and radio marketing. In the digital…