Search engines such as Google have proven to be a key asset in driving website traffic for businesses, with the key approach to finding search engine success resting on a business’s SEO (search engine optimisation) and PPC (pay per click) efforts. With each of these serving their own role, it begs the question on many…

While many businesses are addressing GDPR compliance on a general level, it’s also crucial for them to drill down into varying departments and understand the implications it could have – and one of these is marketing which is likely to be affected in a number of ways. For those that aren’t aware, the General Data…

On January 11th Facebook made an announcement on the latest change to their news feed algorithm. They stated that there was now to be a greater onus placed on posts from friends and family, and less so from groups and business pages. The change was brought about from research suggesting that users wanted a more personal…

While the use of audio within marketing has been around for years, the advancement of technology has meant that it’s developed a considerable amount in recent years. 2 of the main areas where audio now has the biggest impact in our lives is through the production of content and voice activated technology such as Siri.…

Since the boom of social media, businesses have found it increasingly easier to engage with their audience, and now things have been taken a step further with an increasing number of polling features being introduced. These additions have now given brands a relatively straight forward means of garnering popular opinion and understanding what it is…

Social media campaigns should always be approached with care. While they can make for a great way of communicating with your customers, they’re also open to being taken advantage of by the countless number of online trolls. We’ve seen a number of household brands fall foul of this over the past few years and the…