Social media campaigns should always be approached with care. While they can make for a great way of communicating with your customers, they’re also open to being taken advantage of by the countless number of online trolls. We’ve seen a number of household brands fall foul of this over the past few years and the…

After successfully servicing SME clients with strategic marketing advice and implementation support for almost 9 years, Opportunity Marketing has recently announced that it is going to launch a series of marketing event workshops across the UK. With the first event set to take place in Leeds (Carrwood Park) on  Wednesday 10th May, the “Discover Marketing Event (and how to…

Since the launch of Pokémon Go, Nintento’s market value had increased by £9 billion within the first 5 days. That’s a HUGE amount, but what does that mean for small businesses? Well, thousands of businesses all over the world are already profiting from this universal app, and we’ll explain exactly how this is happening, and how you also can…

The news of Hootsuite incorporating the scheduling function for Instagram is sure to have marketers and business owners all over reeling with joy. The Facebook owned photo and video sharing app has become incredibly popular in the last few years with an estimated 75 million daily users and has become a strong medium for brands…

We’ve all encountered some dodgy sales tactics in our time. Eventually, you learn to recognise the signs of a less than honest sales strategy. Unfortunately, the field of marketing is also home to some questionable practices that are likely to annoy or even alienate consumers – and they’re not even that effective. You certainly won’t…

Coca-Cola runs a dozen different marketing campaigns a year across as many platforms, but even the biggest companies can make huge marketing errors. The idea behind Coca-Cola’s #MakeItHappy Twitter campaign was simple: to cut through the usual negativity on social media with a little automatically generated positivity. Twitter users were encouraged to reply to grumpy…