A survey carried out by Weve, Vodafone, O2 and EE’s joint mobile marketing network found that 45 per cent of 18-34 year-olds consider mobile to be their first choice of device when it comes to interacting online. This puts the mobile platform ahead of tablets and laptops, which scored just 43% in comparison. Over the last decade…

A simple search on Google and you’ll find that the topic of discussion, among all those involved in the marketing world, is whether or not traditional marketing is dead because of digital marketing. Why anyone thinks one cannot survive while the other one lives is a mystery, as both forms of marketing can still be…

Social media is now one of the key platforms for a business to engage with consumers, but when it comes to all the rules and regulations surrounding what banks can and cannot talk about, is it any wonder that they’re years behind? According to HSBC social technologies specialist Aden Davies, ‘regulation and compliance means that aspects…

The UK mobile advertising market is likely to grow to almost double its size to £1bn in 2013. This prediction comes as Google, Facebook and Twitter are continuously managing to successfully mine the smartphone, tablet and app revolution. Mobile marketing and advertising doesn’t have to be expensive, as many small businesses are discovering to their credit. Consumers’ love of…