Continuing the series of ‘The Seven P’s’ this blog focuses on a key element which can make or break any product or service – Price! Price is an issue which many companies struggle with – too expensive and not enough customers will buy their products and services (although margins will be good).  Too cheap and…

‘Marketing’, as a term, is radically overused in the business world. There are many companies out there who claim to be experts in marketing and yet they really fail to understand exactly what marketing is. If companies who are offering ‘marketing’ services are getting it wrong then its no surprise that there is a general confusion of what…