Whatever anyone says, Marketing is merely a process.  It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers.  Marketing is actually a very logical process.  You are simply creating a defined product and service for a defined audience and then putting the mechanisms in…

So what is this big marketing secret? All of us that are in business need customers. Right? Without customers, we have no business. We just have a business concept. Once you have a customer you have a business. Ideally, we actually need quite a few customers – to spread the risk and make our business…

So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent on the first bit, it is easy to overlook which are…

The majority of SME businesses are very wary of spending money, which is completely understandable. Some of the more forward-thinking business owners realise that marketing is an investment and that, in order to grow, they need to invest. However, even those who have set a budget aside for marketing want to make sure that it…

Continuing the series of ‘The Seven P’s’ this blog focuses on a key element which is often overlooked but can be the difference between marketing success and failure – your people! A couple of recent TV shows have recently come back on our screens which hammer home the message of how important people are within the…

Continuing the series of ‘The Seven P’s’ this blog focuses on a key element which can potentially undo all of the hard work of the rest of your marketing! You will often find me ranting on about how marketing is not just about promotions and communications…….and this is what this series of blogs is designed to highlight.  However it always amazes…