The Critical Role of Pricing in Business Success Pricing is one of the most crucial elements of any business strategy. The outcome will directly impact profitability, customer perception, competitive positioning, and overall business sustainability. Setting the right price can be the difference between thriving in a competitive marketplace and struggling to maintain financial viability. Businesses…

Whatever anyone says, Marketing is merely a process.  It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers.  Marketing is actually a very logical process.  You are simply creating a defined product and service for a defined audience and then putting the mechanisms in…

When is the last time you created any marketing communications for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have a think about how you settled on the final design and…

Your mission, vision and values are what define your business and can steer the manner in which you operate. However, we often find that many businesses either don’t have any in place, or they simply remain amongst senior staff and aren’t communicated to employees throughout the entire business. While on the surface either of these situations…

Every business needs to get the word out there about who they are and what they do. Between social networks and online deal sites, digital platforms are popular for reaching customers. But traditional aspects of the promotional mix are by no means dead. For instance, let’s take a look at flyers, and see how one of the oldest methods…

In 2016, the sales call is a divisive subject. For some, it’s an instant turn-off, frequently described as dead. For many others, though, it’s still very much a part of a winning sales strategy. No matter how certain statistics may stack up against it, sales calling still has the potential to convert. So if you’re not turning that potential…