Marketing Tips, Traditional Marketing

Does Flyering Work for Small Business? Here’s What You Should Know

Between social networks and online deal sites, digital platforms are popular for reaching customers.

For instance, let’s take a look at flyers, and see how one of the oldest methods around shapes up for a modern day business…

Well, what’s the point?

If you want customers, you’re going to have to let people know that you exist.

Sure, you have a website, a Facebook page and maybe even physical premises. But believe it or not, some people take very little notice of things that aren’t right in front of them.

Flyers have long been used for a range of purposes. From announcing the arrival of a new business to providing special offers. They are a succinct, adaptable and familiar way of communicating.

But do flyers still work?

Yes. But only if you get them right.

Now consider your last encounter with a flyer – did you throw it away without at least reading what it was about? Highly unlikely.

You want your customers to be as attentive as possible when reading about your business, so clearly printed media is a route to be explored.

But if you’re going to do it, you need to get it right.

Flyering, the right way

More often than not, your flyer acts as a first impression, which is something that you know you can’t get wrong.

Slim down the chances of having your flyer ignored by considering these vital tips:

Pick your priority points

If you want your flyer to make an impact, you have to pick the points you make and limit them to a select handful.

Do you want to push a certain product? Or offer a special discount? Whichever your main message is, treat it with respect and give it a little space. Your flyer will be much easier to digest if your customer can instantly see what it is trying to say.

Keep your style simple

If you’re not able to enlist the help of a designer, you can follow a few simple rules to help you go a long way:

  • Print in full colour
  • Stick to two fonts (max)
  • Align accurately
  • Split into headings and body copy
  • Make it easy to read

Don’t overcomplicate your design with lots of imagery and text effects. The easier it is to understand, and cleaner it is to look at, the more chance your customer will take in what it’s trying to say.

Make a little effort

That doesn’t mean you need the finest quality paper or special printing effects.

You can still produce cost-effective flyers without cutting corners. Just shop around and do your research to make sure you are doing your message justice.

Say something worthwhile

People will easily forget the name of your business, and even what you are trying to sell, but they won’t so readily dismiss what your flyer is offering them.

Be seen in the right places

Your flyer is only ever going to bring you business if it is distributed appropriately. Think about your target customer – where they live, how they shop, what they read…

Link it back to you

Your website address, social handles and contact details can all feature without taking too much away from your simple design, and they will help you to see how successful your flyering is.

Go on then, fly high…

Whether flyers are already a part of your promotional mix or they’re a method you are considering, they have the potential to excel your business in a traditionally tried and tested way.

Despite being largely affordable, having a scattergun approach to flyering is a very quick way to lose money, especially for a small business.

From effective design and clear purpose through to whose hands they will ultimately end up in.

But one of the real benefits of flyering is the ability to measure their success and adapt accordingly. The reactive nature, and quick production turnaround of them can be used to many businesses advantage.

So that’s what you need to know – why not give it a go.

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Ian Kirk

Founder at Opportunity Marketing

Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.

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