Become a Marketing Consultant

Is a Marketing Franchise As Good As Your Own Business?

Countless successful individuals have found themselves in a position to consider leaving employment behind and starting their own business. The idea of becoming an entrepreneur is an attractive one to many, but starting your own business can be scary. There is a third option, however: join a franchise such as Opportunity Marketing and enjoy the best of both worlds. But is a franchise really as good as running your own business? Read on and find out.

Will I still be my own boss?

One of the main draws of starting your own business is that you get to be your own boss – you won’t have to answer to anyone and no-one will tell you what to do. The same is true of a franchise, but with one crucial difference: you’ll have the support you need to learn the ropes quickly. We train our franchisees to become successful businesspeople in a short timeframe, keeping in touch through one-to-one mentoring, frequent review meetings and weekly calls. We won’t be checking up on you – merely supporting you to ensure that your efforts are proving successful.

Will I have flexible working hours?

Sick of the daily grind, long commutes and punitive hours, many employees decide to start their own businesses in pursuit of more flexible working hours. However, while there might not be structured working hours and management teams to drag you out of work in the morning, many entrepreneurs find that they work far more gruelling hours running their own SME than they would have done working for someone else. Joining a franchise will provide you with the flexible structure you crave – we’ve already established a successful business model so you won’t have to dedicate 80-hour weeks putting in the groundwork.

Will anyone want my products?

This is always a fear when starting your own business. You might have an inspirational idea, but will there be any demand for your products or services once you’re off the ground? There’s no guarantee that there will be. Franchises such as Opportunity Marketing exist purely because there is a demand for them – joining our franchise will provide you with the freedom of an independent businessperson alongside the peace of mind that your products will be in demand.

Will I make a profit?

If freedom and independence are two of the key reasons why people decide to start their own businesses, profit is often the third. Are you seeking to make your fortune as an independent businessman? The truth is, it might be years before your business starts turning a profit, and years more before you’ll have anything significant in the bank. As a member of our franchise, however, you stand a great chance of turning a profit inside your first year (if not your first couple of months). You won’t have to worry about wasting time implementing a business plan or pursuing new clients, so you can expect monthly fees of £3,000 to £6,000 within the first few months.

Are you still set on starting your own business? We didn’t think so. Contact Opportunity Marketing today to find out more about becoming a franchisee.

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Ian Kirk

Founder at Opportunity Marketing

Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.

LEEDS CHILDREN’S CHARITY


RESULT: 21% UPLIFT IN FUNDRAISING INCOME AND A MUCH WIDER AWARENESS OF THE CHARITY HAS SAFEGUARDED ITS FUTURE.

 

Scenario

The Leeds Children’s Holiday Camp Association was one of the oldest charities is Leeds, but was struggling to generate funds with low awareness and potential funding grants reducing.

Solution

Opportunity Marketing created a marketing strategy for the charity which involved a complete rebrand and a wider income focus on corporate and individual supporters and donators.

“Opportunity Marketing is a highly creative and inventive marketing company that has produced ideas and a strategy to promote and raise the profile of the business in the most effective manner. We have always found them to be friendly and efficient, whilst giving absolute priority to the best interests of the business.”

Verlie McCann
Leeds Children’s Charity

PRESTIGE COURT

 

RESULT: 70% OCCUPANCY WITHIN 6 MONTHS AND 100% OCCUPANCY WITHIN 12 MONTHS.

 

Scenario

Prestige Court were a newly refurbished office provider on the outskirts of Leeds.  They had failed to fill a single office in 8 months of trading and the financial drain of the empty building on the landlord was reaching a critical stage.

Solution

Opportunity Marketing researched and analysed the marketplace and developed and implemented a marketing strategy to attract and convert a high number of clients to the offices.

“Opportunity Marketing helped us to identify our target market and clearly define our proposition.  I am pleased to say they delivered the results within the promised timescales.”

Pat Gilligan
Prestige Court

STAY SOURCED

 

RESULT: 45% SALES GROWTH OVER THE LAST 3 YEARS.

 

Scenario

Stay Sourced had been trading for three years within very difficult market conditions where many companies had been going out of business.  Stay Sourced were growing at a slow rate (6%) and were relying purely on referrals for new clients.  They needed to be proactive in order to achieve their ambitious growth plans.

Solution

Opportunity Marketing created a marketing plan, which clearly defined how Stay Sourced should be uniquely positioned in the marketplace and how to create a pipeline of new clients in addition to the organic growth it was achieving.

“We are delighted with the results Opportunity Marketing are achieving and, put simply, over the last 3 years, they have become our marketing department.”

Ben Rosenberg
Stay Sourced

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