Going into the world of self-employment is as challenging as it is exciting. Your new business venture can become an extremely rewarding experience; but sometimes you must come to the difficult realisation that things just aren’t working. In the UK 1 in 3 start up businesses fail within their first three years. It’s important to…

Having the zest for a particular industry or a certain field of interest and creating a business out of this is important as it will help you maintain focus in the long run. ‘Zest’ refers to the passion and interest in what you do and this for us is something you should work to maintain…

As an SME it’s important you make the most of every avenue available to get your brand noticed and increase awareness and trade. Word of mouth is a one of the oldest marketing tactics you can utilise, yet still presents a great opportunity to achieve great results and should not be overlooked. It’s cost effective as it…

Taking the bold step into entrepreneurship is something some people are born to do. Your personality traits could line up with the possibility of starting up a company of your own, without you even knowing it. The exciting prospect of going at it alone can be an attractive proposition to many, but only a select…

In today’s world, far too many people put up with a job, which ultimately makes them unhappy. Society has grown to accept the ‘work to live’ proverb as the norm and many struggle to see beyond it. Doing something you don’t enjoy won’t make you happy, instead your more likely going to end every day…

The fundamental principle of starting up your own business is to know your market. The market you pick is how you’re going to generate money, reputation, and growth. Your business ideas can only be fully implemented when you have an idea who it is your trying to attract. Picking a target market can be straightforward…