Is your marketing messaging aligned? Let’s face it, most business owners are specialists in their field.  Unless they are running a marketing agency or consultancy, marketing is unlikely to be their specialism.  So, is it any wonder that business owners decide to either: Unfortunately for many businesses they are doomed for marketing failure because they choose…

It sounds counter-intuitive. Surely if you want people to buy more, you have to offer them more? Well actually, research has discovered that too much choice has the opposite effect. Have you ever gone to a restaurant and looked at the menu and just felt overwhelmed at the amount of choice? Sometimes there are so…

So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent on the first bit, it is easy to overlook which are…

When it comes to your customers, can you really say you understand everything about them – from what defines them as individuals from the general populous, to what makes them tick when choosing what to buy? This process of clearly outlining and understanding customers is one that many businesses strangely overlook, and in doing so…

Your products and services sit at the heart of your business and, in many cases, are the critical factor in whether a business succeeds or fails. This is why a great deal of care needs to be taken in not only the development of what you offer, but also the manner in which it’s communicated…

Search engines such as Google have proven to be a key asset in driving website traffic for businesses, with the key approach to finding search engine success resting on a business’s SEO (search engine optimisation) and PPC (pay per click) efforts. With each of these serving their own role, it begs the question on many…