In a world of vast marketing budgets, newspaper ads and national T.V. spots, it can feel like a small business has very few options when it comes to advertising. But the truth is, small business marketing doesn’t have to be super expensive to be profitable. In fact, there are plenty of ways to put your offering in…

Websites, they seem to be the be all and end all for businesses these days. Granted they’ve been a fundamental part of the setup process of businesses for a long while but with internet access now being readily available whenever and where ever for many people, the need to have an online presence has grown…

Marketing is a discipline in business which is largely misunderstood.  This isn’t just confined to the SME sector where there is a clear lack of skills and knowledge surrounding the “dark art”.  Many large corporates make massive mistakes with their marketing strategy and quite often this is down to an inconsistency in marketing activity on an ongoing basis.  This…

As we enter 2016 the role that digital media plays in most people’s daily lives has changed drastically.  We are only ever a couple of minutes away from finding out the answer to a question, the latest news reports or finding a supplier to fill a need, irrespective of where we are or what we…

Today on the Opportunity Marketing blog we’re providing you with a beginner’s guide to copywriting. Copywriting is the art of creating copy for marketing and advertising. It’s writing that’s there to persuade the target market to take action – usually by buying a product or signing up for a service. It’s almost impossible to market your…