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31 October 2022
How to Identify Which Marketing Tips Are Right for You?
Sometimes it seems like everyone has an opinion on marketing. Not just marketing experts but other business owners, employees, suppliers, and even your well-meaning friends and family members want to give you marketing tips. There’s advice coming from every direction. Don’t do this, do that. Don’t do that, do this. And it doesn’t help that there always…
2 December 2020
Why Marketing Campaigns and Strategies Are Different Yet Essential for Business Growth
It would be stating the obvious, during our current times, that finding ways to grow a business is a challenge. With restrictions and guidelines constantly changing, is there any point in businesses even trying to plan for the future? As 2021 beckons, taking time to craft an approach that combines both a marketing strategy and supporting marketing…
11 November 2020
Marketing Techniques: How to Create a Knock-out 60 Second Elevator Pitch
We like to help businesses with a whole range of different marketing techniques. This article takes a close look at one of the oldest marketing techniques in history, and one which is never going to become outdated. Yes, your elevator pitch may change over time, but you are always going to meet people who ask…
9 October 2020
How to Effectively Evaluate Marketing Ideas and Spot a “dead Duck” “DEAD DUCK”
Marketing ideas are plentiful. Whether you are a business owner, a marketing professional, or simply a consumer, we all have those moments of inspiration when we come up with a killer marketing idea for a company or brand or new venture. Depending on your personality type, you will either “sit on it” and it never sees…
1 June 2020
How to Write a Marketing Strategy in 14 Steps
Today’s topic is surely one of the most essential when thinking about marketing activities. It could be argued that “what should my marketing strategy include?” is the very first question to ask ourselves. If you checked my profile on Opportunity Marketing website, you may have seen my motto: “A goal without a plan is just a wish”. I…
8 April 2020
Why Differentiation in Marketing is More Important Than Ever!
Differentiation has always been pivotal to creating successful marketing strategies. If you refer back to any of our previous blogs, whether the subject is around positioning, customer behaviour, USPs or competition, differentiation always plays a crucial role. However, since we wrote our last blog article a few weeks ago, it feels as if the world has been turned upside down,…
A-Z OF MARKETING
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