Marketing takes a significant amount of time and resource for any business to implement and to be done well it needs structure and the right levels of support. Every business is different. When it comes to the best route to take there are numerous factors to consider, which can affect and influence your decision.  Whether…

What’s your strategic plan for acquiring new business? If you’re like many small businesses, you may have one that’s loosely formulated and articulated, and that may be because you simply do not have the time or resources to give to it. But you also may not know how to go about it. Perhaps acquiring business…

Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully.  It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic marketing thinking should underpin every marketing activity that an SME business undertakes.  This article will explain what it is,…

A Marketing Plan is one of the most important business tools for any company to utilise.  If you are looking for funding to start up a business, a bank will want to understand your marketing plan.  If you are looking for investment to take your business to the next level, and investor will want to…

Customer centric marketing is pivotal when creating a successful sales and marketing strategy.  When it comes to growing your business and improving your bottom line, nothing is more important than knowing what makes your customers and prospects tick. Whatever industry or sector you operate in, understanding and creating semi-fictional characters (more commonly known as personas) that personify…

Positioning is one of the simplest marketing strategies to implement, and yet is one area that is often not even properly considered.  This article takes a closer look at why you should carefully consider how your brand is to be positioned in the marketplace. The benefits of positioning The ultimate benefits of positioning your business…