Removing The Complexity From Your Marketing Strategy Marketing is often overcomplicated by businesses that chase trends, experiment with numerous channels, and dilute their messaging. This complexity creates confusion, wastes resources, and reduces the effectiveness of marketing efforts. The most successful marketing strategies focus on clarity, focus, and strategic alignment with business objectives. Through the simplification…

This article explores the phenomenon of the marketing inbetweener.  This refers to those companies who want to market themselves better but don’t want to invest significantly in the “dark art” that is marketing. Understanding the Marketing “Inbetweener” Phenomenon Many small and medium-sized businesses find themselves in a peculiar position when it comes to marketing. They…

It is well documented that the success rate for a new start-up business is not great.   Out of 10 businesses who launch this year, only 2 of them will still be trading three years from now. What’s more is that only 1 of those 2 businesses will successfully manage to have a longer-term future! So…

First of all, let us take the chance to wish everybody a Happy New Year.  We hope you had a good year over the last 12 months and that this next year proves to be even more successful.  Which brings us nicely onto the topic of our first blog of this  year…. Time to reflect…

Why is SME marketing so important?  Well, SMEs are the lifeblood of the British economy.  Without the entrepreneurial spirit of those starting their own business and inwardly investing in growth, the country would be in a bit of a mess.  With this mind, marketing of SMEs to help support and fuel this growth is critical.…

Marketing isn’t difficult.  The problem is that most people overcomplicate it.  It isn’t a dark art.  It is just a really logical way to approach how you  present your business.  Some people build it up to be this really complicated discipline that they don’t understand.  In reality they just have little interest in the process…