……..and make sure that you generate a good return from it. In this blog, let’s get into the nitty gritty of marketing. Forget for a moment the excitement of re-branding designs, PR, and social media campaigns. Budgeting is critical in setting out a successful marketing strategy, so let’s take a look at how to set a marketing budget.…

So, first things first, what actually is a marketing audit?  Put simply it is a thorough review of everything that impacts upon the marketing of your business.  It usually comes as a surprise to most how many different elements of your business impact upon your marketing effectiveness. Who should carry out a marketing audit? To…

So what is this big marketing secret? All of us that are in business need customers. Right? Without customers, we have no business. We just have a business concept. Once you have a customer you have a business. Ideally, we actually need quite a few customers – to spread the risk and make our business…

When is the last time you created any marketing communications for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have a think about how you settled on the final design and…

Is your marketing messaging aligned? Let’s face it, most business owners are specialists in their field.  Unless they are running a marketing agency or consultancy, marketing is unlikely to be their specialism.  So, is it any wonder that business owners decide to either: Unfortunately for many businesses they are doomed for marketing failure because they choose…

It sounds counter-intuitive. Surely if you want people to buy more, you have to offer them more? Well actually, research has discovered that too much choice has the opposite effect. Have you ever gone to a restaurant and looked at the menu and just felt overwhelmed at the amount of choice? Sometimes there are so…