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Three-fifths of SMEs suffer from late payment problems

Despite action from business groups and the government to tackle late payments, it seems that many small and medium enterprises are still struggling to chase up payments that are owed them. A survey suggests that 61% of small businesses have had to deal with customers and clients failing to pay invoices by their due date. Approximately one-fifth of businesses have to wait up to three months for payment, causing significant cashflow problems. Two-fifths of SMEs write off bad debt each year.

Despite the huge costs to businesses associated with late payments, nearly eight in ten businesses fail to have a procedure or designated person to deal with chasing bad debt. Over half of SMEs do not have a formal process for putting pressure on late payments. 70% of SMEs fail to use late payment regulations to charge clients who owe them. The research by credit control firm Satago, suggests that companies take a scattergun approach to escalating late payments – costing them additional time and money.

Chasing payments is a troublesome process for any company, particularly startups. Spending time chasing after money that you should already have been given is a demoralising process.

Associate consultants of Opportunity Marketing needn’t worry about late payments. Opportunity Marketing franchisees benefit from our centralised invoicing and payment chasing processes. If you buy into our franchise, you’ll be able to be your own boss without having to worry about the issues associated with SMEs, such as late payment. This is but one of the many benefits of our marketing franchise. Give us a call if you’re an experienced marketing professional and would like to learn more about our franchise opportunity.

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LEEDS CHILDREN’S CHARITY


RESULT: 21% UPLIFT IN FUNDRAISING INCOME AND A MUCH WIDER AWARENESS OF THE CHARITY HAS SAFEGUARDED ITS FUTURE.

 

Scenario

The Leeds Children’s Holiday Camp Association was one of the oldest charities is Leeds, but was struggling to generate funds with low awareness and potential funding grants reducing.

Solution

Opportunity Marketing created a marketing strategy for the charity which involved a complete rebrand and a wider income focus on corporate and individual supporters and donators.

“Opportunity Marketing is a highly creative and inventive marketing company that has produced ideas and a strategy to promote and raise the profile of the business in the most effective manner. We have always found them to be friendly and efficient, whilst giving absolute priority to the best interests of the business.”

Verlie McCann
Leeds Children’s Charity

PRESTIGE COURT

 

RESULT: 70% OCCUPANCY WITHIN 6 MONTHS AND 100% OCCUPANCY WITHIN 12 MONTHS.

 

Scenario

Prestige Court were a newly refurbished office provider on the outskirts of Leeds.  They had failed to fill a single office in 8 months of trading and the financial drain of the empty building on the landlord was reaching a critical stage.

Solution

Opportunity Marketing researched and analysed the marketplace and developed and implemented a marketing strategy to attract and convert a high number of clients to the offices.

“Opportunity Marketing helped us to identify our target market and clearly define our proposition.  I am pleased to say they delivered the results within the promised timescales.”

Pat Gilligan
Prestige Court

STAY SOURCED

 

RESULT: 45% SALES GROWTH OVER THE LAST 3 YEARS.

 

Scenario

Stay Sourced had been trading for three years within very difficult market conditions where many companies had been going out of business.  Stay Sourced were growing at a slow rate (6%) and were relying purely on referrals for new clients.  They needed to be proactive in order to achieve their ambitious growth plans.

Solution

Opportunity Marketing created a marketing plan, which clearly defined how Stay Sourced should be uniquely positioned in the marketplace and how to create a pipeline of new clients in addition to the organic growth it was achieving.

“We are delighted with the results Opportunity Marketing are achieving and, put simply, over the last 3 years, they have become our marketing department.”

Ben Rosenberg
Stay Sourced

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