Marketing Tips

5 Reasons Why Marketing Needs to Be Continuous

1. Avoids peaks and troughs

2. Don’t lose visibility to competitors

3. Timing is everything

When do clients engage with your business?  The answer is always the same….when they are ready!  Usually it can be very difficult to understand when that will be and it will vary greatly depending on circumstance.  Therefore rather than agressively selling and marketing for a short period, make sure that you maintain a presence and visibility over a longer period, so when a client is ready to engage with your business – you are the first company that they think of.

4. Maintains marketing momentum

Momentum is one of the hardest things to get going and it can feel tough in the early days as you try to get that heavy marketing flywheel moving.  However after a period of sustained marketing it become much easier to maintain momentum and keep the enquiry pipeline and cashflow in the business flowing.  If you lose momentum you can expect to have to go through that tough period to build it up again – which in the long term will cost you more in terms of time, effort and money.

5. Ensures the business is growing

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Ian Kirk

Founder at Opportunity Marketing

Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.

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