A Detailed Look at Customer Acquisition for Small Business [infographic]

What’s your strategic plan for acquiring new business? If you’re like many small businesses, you may have one that’s loosely formulated and articulated, and that may be because you simply do not have the time or resources to give to it. But you also may not know how to go about it. Perhaps acquiring business has been easy for you. Or maybe you’ve relied on techniques that have worked in the past, so you think that you shouldn’t change what’s broken. But small businesses must realize that they can’t be content with the way things are or the way things have always worked. Other companies are keeping their eyes always ahead and always looking for ways to capitalize on strategic advantages in order to make sure the pipeline is always full. So how can you make sure that you’re able to focus on customer acquisition and create a plan that works for your company? This graphic explains it.

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Via Salesforce