Why marketing campaigns and strategies are different yet essential for business growth

It would be stating the obvious, during our current times, that…
December 2, 2020/by Fiona Ellingham

Marketing techniques: how to create a knock-out 60 second elevator pitch

We like to help businesses with a whole range of different marketing…
November 11, 2020/by Ian Kirk

How do I know whether digital marketing is the right choice?

Doesn’t it feel that digital marketing has taken over the…
October 27, 2020/by Ian Kirk

How to effectively evaluate marketing ideas and spot a “dead duck”

Marketing ideas are plentiful.  Whether you are a business…
October 9, 2020/by Ian Kirk

Why you need to know your marketing tactics for the next 90 days?

Do you have some clear marketing tactics for the next 90 days?…
September 25, 2020/by Ian Kirk

How To Avoid A Marketing Strategy Plan Failure

Businesses can spend a lot of time, effort and money investing…
July 13, 2020/by Ian Kirk

How to write a marketing strategy in 14 steps

Today's topic is surely one of the most essential when thinking…
June 1, 2020/by Antoine Pluquailec

How to avoid the top 5 marketing analysis mistakes

Marketing analysis is often an overlooked element in achieving…
April 20, 2020/by Ian Kirk

Top 5 Most Useful Things You Could Be Doing Right Now

OK, before we start, we want to just clarify this is a marketing…
April 15, 2020/by Ian Kirk

Why differentiation in marketing is more important than ever!

Differentiation has always been pivotal to creating successful…
April 8, 2020/by Ian Kirk

How to leverage customer relationships for business growth

Research suggests that over 2 in 3 small businesses are not…
March 13, 2020/by Fiona Ellingham

Customer Segmentation: The Gold Is In The Data

The phrase Customer segmentation gets “banded around” a…
March 4, 2020/by Rachel Proctor

Top 5 Product Marketing Tips

Product marketing is a multi-faceted feat: one that requires…
February 15, 2020/by Guest Author

How Artificial Intelligence Is Transforming Digital Marketing

Artificial Intelligence is gradually
becoming an important part…
January 28, 2020/by Michael Deane

The in-house versus outsourcing marketing dilemma

Marketing takes a significant amount of time and resource
for…
January 20, 2020/by VIcky Holt

How to Sell Digital Products Online 2020? – A Complete Guide

2020 is an era
where eCommerce is ruling the market, and it…
January 10, 2020/by Jessica Bruce

A Detailed Look at Customer Acquisition for Small Business [Infographic]

What’s your strategic plan for acquiring new business? If…
December 19, 2019/by Guest Author

What is “Strategic Marketing” and why is it so important?

Strategic marketing, or marketing strategy, is a term that you…
December 10, 2019/by Ian Kirk

5 Reasons Why a Marketing Plan is so Critical to Success

A Marketing Plan is one of the most important business tools…
November 27, 2019/by Ian Kirk

Why personas are so important to customer centric marketing

Customer centric marketing is pivotal when creating a successful…
November 7, 2019/by Fiona Ellingham

5 Definitive Tips To Make Your App Dominate Google Play Store

Do you believe that your job gets done when you get your mobile…
November 1, 2019/by Jane Collen

Marketing Strategies: The Ultimate Benefits of Positioning

Positioning
is one of the simplest marketing strategies to implement,…
October 21, 2019/by Ian Kirk

Why Your Company Culture Can Become Your Greatest Marketing Tool

There’s something deeply human about our desire to tell and
listen…
October 20, 2019/by Guest Author

Measurable Marketing Seminar featured at Networking and Know-How Event

Opportunity Marketing Consultant Rachel Proctor is delivering…
October 15, 2019/by Ian Kirk

How New Technology is Reshaping Your Marketing Strategies

Emerging
technologies have altered marketing as we know it. Over
the…
October 2, 2019/by Ian Kirk

5 proven strategies to increase your email conversion rates

Email is still a great marketing channel. It consistently
outperforms…
September 30, 2019/by Guest Author

Making Meaning of B2C and B2B Marketing Automation

Marketing automation is a technology that helps
businesses manage…
September 25, 2019/by Ian Kirk

6 reasons why a marketing professional can improve online value

Sometimes it is hard for business owners to understand the value…
September 11, 2019/by Ian Kirk

Why “Black Friday” may not be the best marketing promotion

The marketing promotion "Black Friday" has become a transatlantic…
September 4, 2019/by Ian Kirk

Here are 4 tactics to go bigger at Amazon

Amazon, the retail giant, has surpassed all
other ecommerce…
August 29, 2019/by Ashley Rosa