How to Check Whether Your Marketing Messaging is Aligned

Let’s face it, most business owners are specialists in their…
October 31, 2018/by Ian Kirk

Blockbuster Collapse is a Marketing Horror Movie

When last week’s news came out that Blockbuster were launching…
September 27, 2018/by Ian Kirk

If you want your prospects to buy more, offer less

It sounds counter-intuitive. Surely if you want people to buy…
September 10, 2018/by Ian Kirk

How a Marketing Consultant Can Help Your Business

For many who don’t have any in-house marketing resource, don’t…
August 17, 2018/by Ian Kirk

How to Evaluate the Best Route to Market

So, you have perfected your product or service and you have a…
July 23, 2018/by Ian Kirk

How well do you really know your customers?

When it comes to your customers, can you really say you understand…
June 28, 2018/by Ian Kirk

8 factors that could determine the success of your product

Your products and services sit at the heart of your business…
June 4, 2018/by Ian Kirk

Why everyone in your business should live and breathe your mission, vision and values

Your mission, vision and values are what define your business…
May 8, 2018/by Ian Kirk

Should your business still use Instagram in 2018?

In March 2016 we wrote a blog looking at ‘5 reasons your business…
March 19, 2018/by Ian Kirk

SEO vs PPC – the key to increasing website traffic using Google

Search engines such as Google have proven to be a key asset in…
March 12, 2018/by Ian Kirk

How to avoid wasting marketing budget

The majority of SME businesses are very wary of spending money,…
March 1, 2018/by Ian Kirk

How can I grow my email list using my website?

Collecting data for email marketing can make for a great way…
February 28, 2018/by Ian Kirk

5 point check to ensure your B2C marketing is GDPR compliant

While many businesses are addressing GDPR compliance on a general…
February 20, 2018/by Ian Kirk

5 tips on social media influencer marketing

Social media influencer marketing has grown increasingly popular…
February 14, 2018/by Ian Kirk

The Marketing Insanity Test

There is no doubt that one of the most commonly heard clichéd…
January 30, 2018/by Ian Kirk

How your business can overcome Facebook’s algorithm update

On January 11th Facebook made an announcement on the latest change…
January 23, 2018/by Ian Kirk

Marketing’s “Golden Bullet” Secret

One of the questions that often gets asked of marketing companies…
January 10, 2018/by Ian Kirk

Why audio marketing should be considered in your marketing strategy

While the use of audio within marketing has been around for years,…
December 22, 2017/by Ian Kirk

Don’t fall behind in 2018 – prepare your business now

With the year gradually drawing to a close, you can be forgiven…
November 24, 2017/by Ian Kirk

How do you know whether you need a marketing agency or marketing consultant?

Many businesses often fail at the first step when it comes marketing…
November 6, 2017/by Ian Kirk

The Answer to Marketing’s “Chicken and Egg” Dilemma

One of the world’s most famous questions…. ”which came…
October 18, 2017/by Ian Kirk

3 simple social media tools to understand your customers

Since the boom of social media, businesses have found it increasingly…
October 12, 2017/by Ian Kirk

Marketing help for small businesses – How to get started

Many small businesses don’t often have large budgets to splash…
September 13, 2017/by Ian Kirk

4 Twitter campaigns that went horribly wrong

Social media campaigns should always be approached with care.…
August 17, 2017/by Ian Kirk

Standing Out in a Crowded Marketplace: 6 Disruptive Content Marketing Examples

Whisper it quietly, but there is a storm brewing in the world…
July 19, 2017/by Ian Kirk

Marketing made easy – 12 acronyms explained

As with many industries, there’s a lot of jargon involved in…
July 14, 2017/by Ian Kirk

5 ways marketing can improve the sales rollercoaster

Marketing and sales have always been put together as intertwined…
June 7, 2017/by Ian Kirk

Five Big Reasons Why You Need to Know Your Figures

When people hear the word “Marketing” they often think of…
May 15, 2017/by Ian Kirk

Avoiding the 5 Classic ROI Pitfalls

Marketing is an area of business that is widely misunderstood. …
March 30, 2017/by Ian Kirk

Discover Marketing Event Launched

After successfully servicing SME clients with strategic marketing…
March 9, 2017/by Ian Kirk