5 Reasons Why a Marketing Plan is so Critical to Success

A Marketing Plan is one of the most important business tools…
November 27, 2019/by Ian Kirk

Why personas are so important to customer centric marketing

Customer centric marketing is pivotal when creating a successful…
November 7, 2019/by Fiona Ellingham

Marketing Strategies: The Ultimate Benefits of Positioning

Positioning
is one of the simplest marketing strategies to implement,…
October 21, 2019/by Ian Kirk

Measurable Marketing Seminar featured at Networking and Know-How Event

Opportunity Marketing Consultant Rachel Proctor is delivering…
October 21, 2019/by Ian Kirk

How New Technology is Reshaping Your Marketing Strategies

Emerging
technologies have altered marketing as we know it. Over
the…
October 2, 2019/by Ian Kirk

Making Meaning of B2C and B2B Marketing Automation

Marketing automation is a technology that helps
businesses manage…
September 25, 2019/by Ian Kirk

6 reasons why a marketing professional can improve online value

Sometimes it is hard for business owners to understand the value…
September 11, 2019/by Ian Kirk

Why “Black Friday” may not be the best marketing promotion

The marketing promotion "Black Friday" has become a transatlantic…
September 4, 2019/by Ian Kirk

Marketing Techniques: How to Stick in the brain!

When you think of marketing techniques for your business, if…
August 22, 2019/by Ian Kirk

The Big ‘Why’ in Marketing (and its importance)

Marketing is a huge discipline that spans more than just the…
August 2, 2019/by Dave Iles

Being a PEST: from convenience to conscience marketing

So what is conscience marketing? Marketing, as a discipline,…
June 26, 2019/by Ian Kirk

Why are robust processes critical to marketing success?

Whatever anyone says, Marketing is merely a process.  It…
June 14, 2019/by Ian Kirk

Why ROI is key to Marketing Strategy (and how to influence it)

In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
May 15, 2019/by Ian Kirk

How to evaluate marketing activity effectively

A look at what you need to understand in order to evaluate marketing effectiveness.
April 30, 2019/by Rachel Proctor

How to set a Marketing Budget

An overview of what to consider when setting your marketing budget to ensure that you get a positive return on investment.
April 8, 2019/by Antoine Pluquailec

Why a marketing audit is such a powerful investment

So, first things first, what actually is a marketing audit? …
March 21, 2019/by Ian Kirk

The Marketing Secret to Keeping Customers Smiling

I think I speak for the vast majority when I say that we all would like our customers to be happy customers. So, what makes a customer keep coming back? What makes a customer happy? What makes a customer smile?
January 30, 2019/by Ian Kirk

Why marketing communications need to get inside the customer’s mind

When is the last time you created any marketing communications…
December 18, 2018/by Ian Kirk

What your business can learn from New Year rituals!

First of all, let us take the chance to wish everybody the warmest…
December 12, 2018/by Ian Kirk

Should Brexit impact how you conduct your Marketing?

Barely a week goes by without someone enquiring about the impact…
November 15, 2018/by Ian Kirk

Don’t fall behind next year – prepare your business now

With the year gradually drawing to a close, you can be forgiven…
November 10, 2018/by Ian Kirk

How to Check Whether Your Marketing Messaging is Aligned

Is your marketing messaging aligned? Let’s face it, most business…
October 31, 2018/by Ian Kirk

Blockbuster Collapse is a Marketing Horror Movie

When last week’s news came out that Blockbuster were launching…
September 27, 2018/by Ian Kirk

If you want your prospects to buy more, offer less

It sounds counter-intuitive. Surely if you want people to buy…
September 10, 2018/by Ian Kirk

How a Marketing Consultant Can Help Your Business

For many who don’t have any in-house marketing resource, don’t…
August 17, 2018/by Ian Kirk

How to Evaluate the Best Route to Market

So, you have perfected your product or service and you have a…
July 23, 2018/by Ian Kirk

How well do you really know your customers?

When it comes to your customers, can you really say you understand…
June 28, 2018/by Ian Kirk

8 factors that could determine the success of your product

Your products and services sit at the heart of your business…
June 4, 2018/by Ian Kirk

Why everyone in your business should live and breathe your mission, vision and values

Your mission, vision and values are what define your business…
May 8, 2018/by Ian Kirk

Should your business still use Instagram in 2018?

In March 2016 we wrote a blog looking at ‘5 reasons your business…
March 19, 2018/by Ian Kirk