How to leverage customer relationships for business growth

Research suggests that over 2 in 3 small businesses are not…
March 13, 2020/by Fiona Ellingham

Customer Segmentation: The Gold Is In The Data

The phrase Customer segmentation gets “banded around” a…
March 4, 2020/by Rachel Proctor

Top 5 Product Marketing Tips

Product marketing is a multi-faceted feat: one that requires…
February 15, 2020/by Guest Author

How Artificial Intelligence Is Transforming Digital Marketing

Artificial Intelligence is gradually
becoming an important part…
January 28, 2020/by Michael Deane

The in-house versus outsourcing marketing dilemma

Marketing takes a significant amount of time and resource
for…
January 20, 2020/by VIcky Holt

How to Sell Digital Products Online 2020? – A Complete Guide

2020 is an era
where eCommerce is ruling the market, and it…
January 10, 2020/by Jessica Bruce

A Detailed Look at Customer Acquisition for Small Business [Infographic]

What’s your strategic plan for acquiring new business? If…
December 19, 2019/by Guest Author

What is “Strategic Marketing” and why is it so important?

Strategic marketing, or marketing strategy, is a term that you…
December 10, 2019/by Ian Kirk

5 Reasons Why a Marketing Plan is so Critical to Success

A Marketing Plan is one of the most important business tools…
November 27, 2019/by Ian Kirk

Why personas are so important to customer centric marketing

Customer centric marketing is pivotal when creating a successful…
November 7, 2019/by Fiona Ellingham

5 Definitive Tips To Make Your App Dominate Google Play Store

Do you believe that your job gets done when you get your mobile…
November 1, 2019/by Jane Collen

Marketing Strategies: The Ultimate Benefits of Positioning

Positioning
is one of the simplest marketing strategies to implement,…
October 21, 2019/by Ian Kirk

Why Your Company Culture Can Become Your Greatest Marketing Tool

There’s something deeply human about our desire to tell and
listen…
October 20, 2019/by Guest Author

Measurable Marketing Seminar featured at Networking and Know-How Event

Opportunity Marketing Consultant Rachel Proctor is delivering…
October 15, 2019/by Ian Kirk

How New Technology is Reshaping Your Marketing Strategies

Emerging
technologies have altered marketing as we know it. Over
the…
October 2, 2019/by Ian Kirk

5 proven strategies to increase your email conversion rates

Email is still a great marketing channel. It consistently
outperforms…
September 30, 2019/by Guest Author

Making Meaning of B2C and B2B Marketing Automation

Marketing automation is a technology that helps
businesses manage…
September 25, 2019/by Ian Kirk

6 reasons why a marketing professional can improve online value

Sometimes it is hard for business owners to understand the value…
September 11, 2019/by Ian Kirk

Why “Black Friday” may not be the best marketing promotion

The marketing promotion "Black Friday" has become a transatlantic…
September 4, 2019/by Ian Kirk

Here are 4 tactics to go bigger at Amazon

Amazon, the retail giant, has surpassed all
other ecommerce…
August 29, 2019/by Ashley Rosa

Marketing Techniques: How to Stick in the brain!

When you think of marketing techniques for your business, if…
August 22, 2019/by Ian Kirk

The Big ‘Why’ in Marketing (and its importance)

Marketing is a huge discipline that spans more than just the…
August 2, 2019/by Dave Iles

Being a PEST: from convenience to conscience marketing

So what is conscience marketing? Marketing, as a discipline,…
June 26, 2019/by Ian Kirk

Why are robust processes critical to marketing success?

Whatever anyone says, Marketing is merely a process.  It…
June 14, 2019/by Ian Kirk

Why ROI is key to Marketing Strategy (and how to influence it)

In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
May 15, 2019/by Ian Kirk

How to evaluate marketing activity effectively

A look at what you need to understand in order to evaluate marketing effectiveness.
April 30, 2019/by Rachel Proctor

How to set a Marketing Budget

An overview of what to consider when setting your marketing budget to ensure that you get a positive return on investment.
April 8, 2019/by Antoine Pluquailec

Why a marketing audit is such a powerful investment

So, first things first, what actually is a marketing audit? …
March 21, 2019/by Ian Kirk

The Marketing Secret to Keeping Customers Smiling

I think I speak for the vast majority when I say that we all would like our customers to be happy customers. So, what makes a customer keep coming back? What makes a customer happy? What makes a customer smile?
January 30, 2019/by Ian Kirk

Why marketing communications need to get inside the customer’s mind

When is the last time you created any marketing communications…
December 18, 2018/by Ian Kirk