Being a PEST: from convenience to conscience marketing

Marketing, as a discipline, follows a very logical and structured…
June 26, 2019/by Ian Kirk

Why are robust processes critical to marketing success?

Whatever anyone says, Marketing is merely a process.  It…
June 14, 2019/by Ian Kirk

Why ROI is key to Marketing Strategy (and how to influence it)

In any sound marketing strategy all roads must lead to ROI (return on investment). Otherwise what is the point of it all?
May 15, 2019/by Ian Kirk

How to evaluate your marketing effectively

A look at what you need to understand in order to evaluate marketing effectiveness.
April 30, 2019/by Rachel Proctor

How to set a Marketing Budget

An overview of what to consider when setting your marketing budget to ensure that you get a positive return on investment.
April 8, 2019/by Antoine Pluquailec

Why a marketing audit is such a powerful investment

So, first things first, what actually is a marketing audit? …
March 21, 2019/by Ian Kirk

The Secret to Keeping Customers Smiling

I think I speak for the vast majority when I say that we all would like our customers to be happy customers. So, what makes a customer keep coming back? What makes a customer happy? What makes a customer smile?
January 30, 2019/by Ian Kirk

Why you need to get inside the customer’s mind

When is the last time you created a marketing communication for…
December 18, 2018/by Ian Kirk

What your business can learn from New Year rituals!

First of all, let us take the chance to wish everybody the warmest…
December 12, 2018/by Ian Kirk

Should Brexit impact how you conduct your Marketing?

Barely a week goes by without someone enquiring about the impact…
November 15, 2018/by Ian Kirk

Don’t fall behind next year – prepare your business now

With the year gradually drawing to a close, you can be forgiven…
November 10, 2018/by Ian Kirk

How to Check Whether Your Marketing Messaging is Aligned

Let’s face it, most business owners are specialists in their…
October 31, 2018/by Ian Kirk

Blockbuster Collapse is a Marketing Horror Movie

When last week’s news came out that Blockbuster were launching…
September 27, 2018/by Ian Kirk

If you want your prospects to buy more, offer less

It sounds counter-intuitive. Surely if you want people to buy…
September 10, 2018/by Ian Kirk

How a Marketing Consultant Can Help Your Business

For many who don’t have any in-house marketing resource, don’t…
August 17, 2018/by Ian Kirk

How to Evaluate the Best Route to Market

So, you have perfected your product or service and you have a…
July 23, 2018/by Ian Kirk

How well do you really know your customers?

When it comes to your customers, can you really say you understand…
June 28, 2018/by Ian Kirk

8 factors that could determine the success of your product

Your products and services sit at the heart of your business…
June 4, 2018/by Ian Kirk

Why everyone in your business should live and breathe your mission, vision and values

Your mission, vision and values are what define your business…
May 8, 2018/by Ian Kirk

Should your business still use Instagram in 2018?

In March 2016 we wrote a blog looking at ‘5 reasons your business…
March 19, 2018/by Ian Kirk

SEO vs PPC – the key to increasing website traffic using Google

Search engines such as Google have proven to be a key asset in…
March 12, 2018/by Ian Kirk

How to avoid wasting marketing budget

The majority of SME businesses are very wary of spending money,…
March 1, 2018/by Ian Kirk

How can I grow my email list using my website?

Collecting data for email marketing can make for a great way…
February 28, 2018/by Ian Kirk

5 point check to ensure your B2C marketing is GDPR compliant

While many businesses are addressing GDPR compliance on a general…
February 20, 2018/by Ian Kirk

5 tips on social media influencer marketing

Social media influencer marketing has grown increasingly popular…
February 14, 2018/by Ian Kirk

The Marketing Insanity Test

There is no doubt that one of the most commonly heard clichéd…
January 30, 2018/by Ian Kirk

How your business can overcome Facebook’s algorithm update

On January 11th Facebook made an announcement on the latest change…
January 23, 2018/by Ian Kirk

Marketing’s “Golden Bullet” Secret

One of the questions that often gets asked of marketing companies…
January 10, 2018/by Ian Kirk

Why audio marketing should be considered in your marketing strategy

While the use of audio within marketing has been around for years,…
December 22, 2017/by Ian Kirk

How do you know whether you need a marketing agency or marketing consultant?

Many businesses often fail at the first step when it comes marketing…
November 6, 2017/by Ian Kirk