A cube being forced into a round hole
,

How to evaluate if your marketing strategy is still fit for purpose

Is your marketing strategy still fit for purpose? The world has changed significantly over the last 12 months. Some experts think this is an inevitable paradigm shift and things will never truly return to how they were pre-2020. But, whilst…
3D Compass pointing at Trusted Partner as opposed to supplier
,

A guide on how to know which marketing companies to trust!

The marketplace is littered with a plethora of marketing companies.  Some are very niche by the sectors they serve. Some are very specialist in the services that they offer.  Many of them are more generalist marketing companies who…
Marketing campaign graphic
, ,

Why marketing campaigns and strategies are different yet essential for business growth

It would be stating the obvious, during our current times, that finding ways to grow a business is a challenge.  With restrictions and guidelines constantly changing, is there any point in businesses even trying to plan for the future?     As…

Marketing techniques: how to create a knock-out 60 second elevator pitch

We like to help businesses with a whole range of different marketing techniques.  This article takes a close look at one of the oldest marketing techniques in history, and one which is never going to become outdated.  Yes, your elevator…
Series of icons showing vast array of digital marketing channels
,

How do I know whether digital marketing is the right choice?

Doesn’t it feel that digital marketing has taken over the world?  There are more niche digital marketing agencies around these days that plain old marketing agencies.  The irony in it is that general marketing agencies are becoming “niche…
,

How to effectively evaluate marketing ideas and spot a “dead duck”

Marketing ideas are plentiful.  Whether you are a business owner, a marketing professional, or simply a consumer, we all have those moments of inspiration when we come up with a killer marketing idea for a company or brand or new venture. …