Why a marketing audit is such a powerful investment

So, first things first, what actually is a marketing audit? …
March 21, 2019/by Ian Kirk

The Secret to Keeping Customers Smiling

I think I speak for the vast majority when I say that we all would like our customers to be happy customers. So, what makes a customer keep coming back? What makes a customer happy? What makes a customer smile?
January 30, 2019/by Ian Kirk

Why you need to get inside the customer’s mind

When is the last time you created a marketing communication for…
December 18, 2018/by Ian Kirk

What your business can learn from New Year rituals!

First of all, let us take the chance to wish everybody the warmest…
December 12, 2018/by Ian Kirk

Should Brexit impact how you conduct your Marketing?

Barely a week goes by without someone enquiring about the impact…
November 15, 2018/by Ian Kirk

Don’t fall behind next year – prepare your business now

With the year gradually drawing to a close, you can be forgiven…
November 10, 2018/by Ian Kirk

How to Check Whether Your Marketing Messaging is Aligned

Let’s face it, most business owners are specialists in their…
October 31, 2018/by Ian Kirk

Blockbuster Collapse is a Marketing Horror Movie

When last week’s news came out that Blockbuster were launching…
September 27, 2018/by Ian Kirk

If you want your prospects to buy more, offer less

It sounds counter-intuitive. Surely if you want people to buy…
September 10, 2018/by Ian Kirk

How a Marketing Consultant Can Help Your Business

For many who don’t have any in-house marketing resource, don’t…
August 17, 2018/by Ian Kirk

How to Evaluate the Best Route to Market

So, you have perfected your product or service and you have a…
July 23, 2018/by Ian Kirk

How well do you really know your customers?

When it comes to your customers, can you really say you understand…
June 28, 2018/by Ian Kirk

8 factors that could determine the success of your product

Your products and services sit at the heart of your business…
June 4, 2018/by Ian Kirk

Why everyone in your business should live and breathe your mission, vision and values

Your mission, vision and values are what define your business…
May 8, 2018/by Ian Kirk

Should your business still use Instagram in 2018?

In March 2016 we wrote a blog looking at ‘5 reasons your business…
March 19, 2018/by Ian Kirk

SEO vs PPC – the key to increasing website traffic using Google

Search engines such as Google have proven to be a key asset in…
March 12, 2018/by Ian Kirk

How to avoid wasting marketing budget

The majority of SME businesses are very wary of spending money,…
March 1, 2018/by Ian Kirk

How can I grow my email list using my website?

Collecting data for email marketing can make for a great way…
February 28, 2018/by Ian Kirk

5 point check to ensure your B2C marketing is GDPR compliant

While many businesses are addressing GDPR compliance on a general…
February 20, 2018/by Ian Kirk

5 tips on social media influencer marketing

Social media influencer marketing has grown increasingly popular…
February 14, 2018/by Ian Kirk

The Marketing Insanity Test

There is no doubt that one of the most commonly heard clichéd…
January 30, 2018/by Ian Kirk

How your business can overcome Facebook’s algorithm update

On January 11th Facebook made an announcement on the latest change…
January 23, 2018/by Ian Kirk

Marketing’s “Golden Bullet” Secret

One of the questions that often gets asked of marketing companies…
January 10, 2018/by Ian Kirk

Why audio marketing should be considered in your marketing strategy

While the use of audio within marketing has been around for years,…
December 22, 2017/by Ian Kirk

How do you know whether you need a marketing agency or marketing consultant?

Many businesses often fail at the first step when it comes marketing…
November 6, 2017/by Ian Kirk

The Answer to Marketing’s “Chicken and Egg” Dilemma

One of the world’s most famous questions…. ”which came…
October 18, 2017/by Ian Kirk

3 simple social media tools to understand your customers

Since the boom of social media, businesses have found it increasingly…
October 12, 2017/by Ian Kirk

Marketing help for small businesses – How to get started

Many small businesses don’t often have large budgets to splash…
September 13, 2017/by Ian Kirk

4 Twitter campaigns that went horribly wrong

Social media campaigns should always be approached with care.…
August 17, 2017/by Ian Kirk

Standing Out in a Crowded Marketplace: 6 Disruptive Content Marketing Examples

Whisper it quietly, but there is a storm brewing in the world…
July 19, 2017/by Ian Kirk