Expert Insights and Strategic Marketing Advice

Every business needs to get the word out there about who they are and what they do. Between social networks and online deal sites, digital platforms are popular for reaching customers. But traditional aspects of the promotional mix are by no means dead. For instance, let’s take a look at flyers, and see how one of the oldest methods…

Social media management can be an overwhelming and tiresome task. Especially if you’re a small business owner. You have a business to run, right? So who has the time to run ALL of these social channels and keep them updated on a regular basis? Well, the answer is, you don’t have to. I’m going to…

For a small business, a helping hand can be vital.  An awesome idea, plenty of hard work and sheer determination will set you up for success.  But it certainly helps to have the support of funding to help pave the way. Funding doesn’t come in a one-size-fits-all format. For some, the involvement of others  (in terms of…

Before we get into this blog let’s look at what we mean by “mental wealth”. For us the notion of mental wealth is about relieving some of the everyday stresses that are associated with life while still managing to find a way to enjoy financial freedom. One of the major stresses which people face on…

As many small business owners have most likely experienced at some point, there inevitably comes a point in the growth of your business where you find yourself juggling one too many tasks. It’s at this stage that small businesses need to decide the best course of action to continue their growth, with the solution usually resting in…

Attracting customers is the most vital challenge that a business has to tackle – but keeping them on board is just as important on the road to success. For SMEs, customer retention should play a fundamental role within your small business marketing mix, as you craft your presence and look to disrupt the market. An excellent product or…