Expert Insights and Strategic Marketing Advice

Customer reviews and feedback tend to fall into either one of two categories. They’re often positive (heaping praise on your organisation) or negative (usually making complaints about a bad experience) – it’s rare for people to take the time to mention you were average. While both forms should be seen as useful in helping you…

From an early age many of us taught the importance of working hard and maintaining a strong work ethic. While we agree that hard work is what ultimately pays off, many people seem to often blur the line between working hard and over working. What is over working? There isn’t a black and white answer…

Many businesses often get too caught up in measuring their performance using their market share. While you’d think that this would be a reasonable method of measuring your success since it shows how well you’re doing in relation to your competitors, it can often skew your perception of what is actually going on. Why market share data…

Starting your own business can be a huge job in itself, and that’s all before you have to start generating business to make it a success. There are often aspects of starting a business which people overlook, and it’s only once they’re going through the experience do they realise that there’s more to it than…

Snapchat seems to be one of those apps that initially felt like it would lose its novelty and fall by the wayside but has since gone from strength to strength. From video chats to geofilters to facial filters, new features have seen increased usership not only amongst the core “millennial” audience but also businesses. The…

Many people go down the road of working for themselves, with two of the most popular routes being freelancing and franchising. For most of these people the main contributing factors to working for themselves revolve around: However, the expectations don’t always meet the reality and can, on occasions, leave people unsatisfied. Deciding whether to buy…