Expert Insights and Strategic Marketing Advice

From an early age many of us taught the importance of working hard and maintaining a strong work ethic. While we agree that hard work is what ultimately pays off, many people seem to often blur the line between working hard and over working. What is over working? There isn’t a black and white answer…

Many businesses often get too caught up in measuring their performance using their market share. While you’d think that this would be a reasonable method of measuring your success since it shows how well you’re doing in relation to your competitors, it can often skew your perception of what is actually going on. Why market share data…

Starting your own business can be a huge job in itself, and that’s all before you have to start generating business to make it a success. There are often aspects of starting a business which people overlook, and it’s only once they’re going through the experience do they realise that there’s more to it than…

Snapchat seems to be one of those apps that initially felt like it would lose its novelty and fall by the wayside but has since gone from strength to strength. From video chats to geofilters to facial filters, new features have seen increased usership not only amongst the core “millennial” audience but also businesses. The…

Many people go down the road of working for themselves, with two of the most popular routes being freelancing and franchising. For most of these people the main contributing factors to working for themselves revolve around: However, the expectations don’t always meet the reality and can, on occasions, leave people unsatisfied. Deciding whether to buy…

Marketing is a discipline in business which is largely misunderstood.  This isn’t just confined to the SME sector where there is a clear lack of skills and knowledge surrounding the “dark art”.  Many large corporates make massive mistakes with their marketing strategy and quite often this is down to an inconsistency in marketing activity on an ongoing basis.  This…