Expert Insights and Strategic Marketing Advice

Marketing is a discipline in business which is largely misunderstood.  This isn’t just confined to the SME sector where there is a clear lack of skills and knowledge surrounding the “dark art”.  Many large corporates make massive mistakes with their marketing strategy and quite often this is down to an inconsistency in marketing activity on an ongoing basis.  This…

The notion that “print is dead” is something that has become all too familiar with many people, however they’ve failed to realise that in actual fact it couldn’t be further from the truth. Print media is probably just as important now as it has ever been before and it certainly has a part to play…

We understand the difficulties that you may face getting back into work after a long period away. For many women this is an occurrence they have to face after giving birth. Maternity leave may provide a welcomed break but getting back into that 9-5 office job while you have a young child is no easy…

As we know Google is always changing the way it serves results (whether organic or paid ads) in order to provide users with the most relevant content possible. These changes often lead to an increasingly more competitive environment for businesses and a need to work harder to appear higher in search rankings. The latest changes…

SMEs make up a large portion of the UK’s economy. As a matter of fact, in terms of their quantity they make up almost all of it with government research stating that SMEs accounted for 99.9% of all private sector businesses in the UK in 2015. However, with so many SME businesses springing up around…

Instagram has come a long way since its initial release in October 2010. After an increased uptake in the number of businesses which now use Instagram as a marketing tool, we’ve seen developers slowly introduce features which allow businesses a more intuitive use of the social media platform. We’ve taken a look at some of…