Expert Insights and Strategic Marketing Advice

Today on the Opportunity Marketing blog we’re providing you with a beginner’s guide to copywriting. Copywriting is the art of creating copy for marketing and advertising. It’s writing that’s there to persuade the target market to take action – usually by buying a product or signing up for a service. It’s almost impossible to market your…

Being made redundant can be a troubling time for anyone, and it is normal to feel the disillusion and stress that often come with it. You can however, take charge of your life through some simple steps that will help you get back onto the working ladder or even guide you in a completely new…

Social media has become such a phenomenon that even the Premier League must now spend resources to police it. At the beginning of the current Premier League season, the organisers publicly stated that they plan to clamp down on the sharing of video footage from matches via social media. Footage can only legally be shared by the…

Social media marketing is an important tool in the 21st century marketer’s arsenal. If you’re looking to promote your own company from within then you’ll need to familiarise yourself with social media pretty quickly. For the younger generation social media interaction comes naturally, but for others simply keeping up with the latest terms and trends is…

The economic recovery is supposed to be making life easier for entrepreneurs and small businesses, but a new study from insolvency practitioners Begbies Traynor has suggested that the number of small businesses in ‘significant’ financial distress has increased over the last couple of years. The latest Begbies Traynor Red Flag Alert has revealed that the…

Digital marketing is an ever-changing arena. Many companies are still getting to grips with the basics of digital marketing, which is nothing to be ashamed of. The terms that you’ll hear in this sphere are vastly different to those that would’ve been commonplace even a few years ago. However, the nature of the internet means…