Expert Insights and Strategic Marketing Advice

Online marketing is part of many companies’ marketing strategies, due to its relative affordability and the potential to reach audiences of millions of people in a matter of hours. The sheer scale of the internet (and how we use it) can be practically impossible to comprehend. Irish Telecom has tried to make the numbers understandable by asking:…

Every business knows that sporting events are great opportunities for themed marketing campaigns. Back in the ‘80s, it was no different. The 1984 Olympic Games in Los Angeles was the first summer Olympic Games in the United States since the ‘30s, and US companies had been planning their marketing campaigns for the event for months.…

Countless successful individuals have found themselves in a position to consider leaving employment behind and starting their own business. The idea of becoming an entrepreneur is an attractive one to many, but starting your own business can be scary. There is a third option, however: join a franchise such as Opportunity Marketing and enjoy the…

Coca-Cola runs a dozen different marketing campaigns a year across as many platforms, but even the biggest companies can make huge marketing errors. The idea behind Coca-Cola’s #MakeItHappy Twitter campaign was simple: to cut through the usual negativity on social media with a little automatically generated positivity. Twitter users were encouraged to reply to grumpy…

Whether you’re a hopeless romantic who’d sooner eat glass than miss an opportunity to wine and dine on Valentine’s Day or a jaded cynic who’d rather pass February 14th in the bath with a bottle of scotch, there’s no denying that the festival provides ample opportunity for savvy marketers. Just like Christmas and the New Year,…

The annual NFL Championship game between the winners of the American Football Conference and the National Football Conference – better known as the Super Bowl – takes place this weekend and is one of the most bombastic sporting events of the year. While millions of fans worldwide tune in to watch two of American football’s…