Expert Insights and Strategic Marketing Advice

The annual NFL Championship game between the winners of the American Football Conference and the National Football Conference – better known as the Super Bowl – takes place this weekend and is one of the most bombastic sporting events of the year. While millions of fans worldwide tune in to watch two of American football’s…

Now we’ve recovered from the busy Christmas period, the January sales and the post-Christmas slump, marketing departments have another occasion to concern themselves with. Valentine’s Day provides an opportunity for brands to create some original and effective marketing campaigns. If you don’t sell jewellery, chocolates, flowers or lingerie, you might think you’re out of luck…

We’ve all marvelled at the quality of the multi-million pound marketing campaigns implemented by the world’s largest brands. Making use of far-flung locations as the backdrop for your advertising campaign, securing pricey celebrity cameos and showing ads during the Super Bowl are tactics that only the top percentage of firms can employ. These brands may…

Google recently released its first global report on advert viewability. Viewability tracks the number of impressions made by users that are actually seen. That ad in your footer or midway through the page isn’t as viewable as an advert near the top of the content, for example. Advert viewability is a key metric for digital…

The Christmas shopping season is upon us. For most B2C companies this is the busiest time of year. You’ve planned for this season for the entire calendar year, increasing your stock levels and ensuring you have the resources to meet consumer demand and maximise your takings. For B2B companies, the reality may be very different.…

John Lewis’ 2015 Christmas advert starring Monty the Penguin has been a runaway success. The advert received over 4 million views on YouTube in the first 24 hours, and nearly 3 million views on Facebook. Here’s the video, in case you’ve managed to miss it thus far. John Lewis has spent £7 million on its Christmas…