Expert Insights and Strategic Marketing Advice

US users of social messaging app Snapchat have encountered the first ever advert to be used on the platform – a 20-second trailer for a horror film. In a post on Snapchat’s blog, the company is open about the need to generate revenue through the app. The company famously turned down a $3 billion offer…

If your current day job is starting to grate on you, it’s only natural for your thoughts to turn to any alternative options. In all likelihood, you’ll be in the same situation if you turn up to work for another company: office politics, company values that don’t match your own and little to no freedom…

‘Free’ social media marketing is becoming increasingly marginalised as the leading social networks seek to monetise their marketing services, claims The Guardian. The article follows news that Twitter will soon become a ‘pay-to-play’ network in the manner of Facebook, charging firms and marketing teams to use certain services. However, brands are beginning to find that paid-for…

Historically, the marketing world is known to change particularly quickly. Trends come and go and audience responses turn on a sixpence – never has this trait been so clearly illustrated as during the digital revolution of the last decade or so. We now have marketing channels that simply didn’t exist before: pay-per-click marketing, social media…

Search engine optimisation (SEO) is one of the cornerstones of digital marketing. In essence, it involves altering your website and its content so that it ranks highly on the search engine results page for the specific search phrases you’re targeting. For example, imagine a small florist in Leeds. If potential customers are searching for a…

Today on the Opportunity Marketing blog we’re providing you with a beginner’s guide to copywriting. Copywriting is the art of creating copy for marketing and advertising. It’s writing that’s there to persuade the target market to take action – usually by buying a product or signing up for a service. It’s almost impossible to market your…