Expert Insights and Strategic Marketing Advice

New businesses need to take marketing seriously. Your network of contacts will only take your business so far, and to draw in new clients and customers, word-of-mouth marketing alone will not suffice. Every fledgling business should form a marketing strategy and plan for its implementation if it wishes to build up a sustainable client base. However, central…

Trends in advertising don’t last long. Today’s flavour of the month is ‘sadvertising,’ a type of advertising that’s goal is to reduce us to tears. In many instances, the company’s product or services barely feature in the advert – if at all – and the company instead using their video advertising to raise awareness of…

Not all companies are in the same stage of their marketing strategies. Some may be newly formed, others need some assistance with distinct elements of their strategy, while others will have a strategy down on paper but don’t know how to put that plan into action. Read on to find out more about which service…

Starting a business is a dream for many, and one that will become a reality for a lucky few. It’s no easy task and without a foolproof plan for your startup to follow, costly mistakes can be made before success is achieved. The first few months of a new business are vital – first impressions…

Setting up and running your own business can seem like an exciting challenge.  You no longer have anyone to answer to, you are in control of your own destiny, you can work flexible hours and take a holiday whenever you want to (in theory).  The are loads of benefits of being in the driving seat…

If you’re starting a business and aren’t sure whether or not to venture into digital marketing, the first question you might want to ask your marketing consultancy firm is: ‘what are my competitors up to?’ The internet is a great tool for reaching out to potential customers or clients, but it’s also important to take advantage…