Expert Insights and Strategic Marketing Advice

21st century marketing is a very different beast to the traditional marketing techniques that have been industry stalwarts for decades. While print marketing, promotional marketing, radio, film and TV advertising are still popular and effective means of reaching out to large audiences, today’s marketers can employ a number of more varied techniques in order to promote their clients. Digital…

For 21st century businesses, the emergence of digital marketing has come as something of a godsend. Where traditional marketing can often be expensive, complicated and time-consuming, digital marketing can be, by contrast, relatively inexpensive, effective and efficient. When we talk about digital marketing, however, we could be referring to any number of different online marketing activities, each with…

While inexpensive and quick-to-implement digital marketing has transformed the industry in recent years, traditional marketing techniques are still popular and widely successful today. Investing in print marketing, for example, could introduce your brand to more and more customers, helping you to attract higher volumes of trade over the course of the year. Print marketing, however, is more…

In the marketing world, it pays to be innovative and to challenge preconceptions. From the very biggest companies to the humblest start-ups and growing businesses, marketing is about being noticed and standing out in a competitive marketplace. The very best marketing campaigns do just that by creating a buzz around a product, service or company that helps to…

A survey carried out by Weve, Vodafone, O2 and EE’s joint mobile marketing network found that 45 per cent of 18-34 year-olds consider mobile to be their first choice of device when it comes to interacting online. This puts the mobile platform ahead of tablets and laptops, which scored just 43% in comparison. Over the last decade…

You’ve probably heard that there’s an optimum time for sending out your email marketing materials: your newsletters and your correspondence. Supposedly, there are those times when you must never send newsletters out to your customers, and others when your efforts will be most actively appreciated. But is it really that simple? Is there a true formula to help…