Expert Insights and Strategic Marketing Advice

The marketing industry is moving fast. New technologies, new techniques and even new audience theories are driving marketers forwards, allowing them to communicate with their customers and potential customers in increasingly intimate ways. Personalised target marketing is just one such development, combining emerging technologies with improved marketing knowledge in a very progressive way. Personalised target marketing is a taking…

Sometimes, the difference between marketing success and failure can be decided by the narrowest of margins. Even the most beautifully executed, creatively realised marketing campaigns can suffer abject failure due to extenuating circumstances entirely out of the marketer’s hands. Nike’s ‘Write the Future’ campaign for the 2010 World Cup was just such an example, and as the brand’s…

One of the best ways to get people investing in your products and services is to stimulate conversation about your brand. When people start talking about your company or its associated marketing activities – either in person or via social media – it will generate interest in what you do, encourage people to visit your website and make…

Not everyone has a limitless marketing spend. During the Super Bowl XLVII earlier this year, for example, 30 seconds of advertising space would have cost you as much as $4 million, but do you really need to pay through the nose before you start experiencing marketing success? Big budgets don’t necessarily mean big results, or vice-versa,…

A careful, concerted and well thought-out marketing campaign can be an incredibly successful enterprise, increasing brand awareness and loyalty whilst encouraging more customers to pick your company over its rivals. Marketing campaigns can take the form of print and TV adverts, social media engagement and many more varieties besides, but sometimes, it pays to put all your eggs in…

The 21st century has opened up a plethora of new marketing avenues and opportunities for ambitious UK businesses to explore, none more convenient and adaptable than the world of social media. Social networks like Facebook, Twitter, and LinkedIn have taken the world by storm and offer lucrative opportunities for companies here in the UK and abroad, but they often represent something…