Expert Insights and Strategic Marketing Advice

If you’re starting a business and aren’t sure whether or not to venture into digital marketing, the first question you might want to ask your marketing consultancy firm is: ‘what are my competitors up to?’ The internet is a great tool for reaching out to potential customers or clients, but it’s also important to take advantage…

A new financial year brings a new budget allocation for your business, and with it, the opportunity to try out new marketing strategies. If you’re still putting together your marketing strategy for 2014/15, why not try and spice things up a little? Your usual marketing routine might have brought you success in the past, but…

Social media has been around long enough now for marketers to know just how vital it is to become a part of it. Using social media for marketing can not only enable businesses to engage with their customers and investigate exactly what services they require, but it is a chance for them to push their…

The 1950s and ‘60s are often painted as the ‘golden age’ of marketing, with TV shows such as Mad Men glamourising the world of American advertising. In actual fact, many of the marketing campaigns of yesteryear are artless and imbecilic enough to draw the breath of contemporary audiences! We’ve picked out five outdated marketing campaigns…

Effective marketing strategy is all about pre-planning and anticipation. Preparing your marketing activities in advance will allow you to take advantage of the year’s greatest marketing opportunities and beat your competitors to the punch. While some of the greatest campaigns have the illusion of spontaneity, in reality they are all planned months in advance in…

Although we still believe print marketing to be as necessary as it ever was, we cannot deny that online marketing is now equally as important. The internet has become a significant part of many people’s lives, including those of your customers, as an increasing number of people turn to their computers and smartphones for information and other…