Expert Insights and Strategic Marketing Advice

Whatever you choose to call it…..”the economic climate”, “the downturn”, “the recession”….many companies have to take some responsibility themselves if they have experienced a drop off in performance and a decline in sales. Why?  Because, for eternity, the first thing companies look to cut back on at the first whiff of a tough trading period…

‘Marketing’, as a term, is radically overused in the business world. There are many companies out there who claim to be experts in marketing and yet they really fail to understand exactly what marketing is. If companies who are offering ‘marketing’ services are getting it wrong then its no surprise that there is a general confusion of what…

Below are the top 5 marketing tips for November 2010 – simple tips to help you improve the effectiveness of your marketing. 1. Set some objectives – so many businesses fail in their marketing activity because they do not have a clear idea of what they are trying to achieve.  Every single piece of communication should have a clear…

During our early days we targeted a select number of companies who we felt need assistance with marketing and were taken aback by a particular business owner’s attitude to marketing, although over the year we have realised he’s not alone. I will maintain the anonymity of the business owner, referring to him only as Mr MD…